Content Innovation Expert

Frost & Sullivan; Chennai District; On-site; INR 2,500,000 - 4,200,000; Full time

Benefits offered by this job

Open door policy

Career growth

Global team

Job summary

Frost & Sullivan, the Growth Pipeline Company, Chennai, India, seeks a Content & Communications Specialist to craft sector narratives used in marketing campaigns and social channels. You will collaborate with a global team of analysts and consultants to translate insights into compelling content that informs accounts and wins mindshare.

The role requires a postgraduate in journalism or communications with 7–10 years’ experience, excellent writing, and strong stakeholder management.

Qualifications

• Excellent writing and storytelling abilities.
• Strong stakeholder management and collaboration across teams.

Responsibilities

• Create sector narratives for marketing communication.
• Coordinate with multiple stakeholders for required information.
• Manage sector/practice-area expectations and timelines.
• Develop high-quality content across channels.
• Collaborate with a global team to enhance customer experience.

Skills

Communication

Writing

Stakeholder mgmt

Editing

Education

Postgraduate in journalism/communications

Tools

MS Office (Word/Excel)

Job description

Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but to thrive in the future. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. This is your opportunity to be part of a revolutionary global team that truly inspires positive global changes.

Learn more about Frost & Sullivan: http://tinyurl.com/Frost-Sullivan-overview

About The Role

The global economy is being transformed around more powerful customer experiences. The companies that win in this new environment are going to be the ones that understand the customer experience the best. In order to tell the customer experience, one must have a deep understanding of the customer journey.

Reporting to the Vice President, Customer Experience, this exciting role encompasses the design and creation of powerful narratives on key sectors targeted toward clients. The position is responsible for developing content for a sector/sectors that will leverage inputs from a global team of Analysts and Consultants across Sullivans operations. Content created will then be leveraged for targeted marketing campaigns, social media, and account-based marketing. You will be required to demonstrate strong writing, analytical and stakeholder management skills.

Responsibilities

• Create powerful narratives by sector/sectors to enable effective marketing communication
• Coordinate with multiple stakeholders to secure relevant information sufficient for creating these narratives
• Manage key stakeholders by sector/practice area to ensure expectations are met/exceeded, timelines are met
• Develop excellent quality content
• Work with a global team of experts who will be collaborating together to create a very powerful customer experience over time, over channels, and through all types of perspectives.

Required Competencies

We're looking for candidates who -

• Are motivated individuals with excellent communication & writing skills
• Are exceptional marketing and customer experience executives
• Are keen to pursue a career in communications and customer experience
• Have the ability to tell an engaging story about the disruption, collapse and transformation of any industry
• Have an in-depth understanding of what the customer journey and the customer value chain mean
• Have expertise in understanding the role of public relations, press releases, email, website, social media, and other marketing assets to tell the story
• Have prior experience in marcomm, journalism, internal/marketing communications within the research or consulting industry
• Have a post-graduate in journalism or communications with at least 7-10 yearsof experience. A Degree in Visual Communication, Literature, or Journalism background
• Have prior knowledge of handling content for public relations, press releases, email, website, social media, and other channels to tell the story
• Are Proficient in MS Office - Word and Excel
• Are Well-organised and detail-oriented
• Take ownership to work independently with remote supervision
• Can multitask and meet tight deadlines
• Are disciplined and adhere to high-quality standards
• A strategic thinker understands how operational activities are vital in supporting the overall strategy of the business

You need to be

• Wildly curious and entrepreneurial
• Committed to customer success
• A self-starter invested in your future
• A persuasive communicator
• Deeply Analytical
• Excited about Disruptive Trends

Benefits

• A friendly work environment with an 'open door' policy
• A strong career path with growth opportunities.
• Be part of a global team that strives for excellence and fosters an Olympic spirit
• Feed your intellectual curiosity by collaborating across all levels of the company across the globe
• Global Recognition - President's Club & Chairman's Club Awards
• Continuous learning and coaching
• Flexible work policy
• Attractive Medical and Accident insurance

About Frost & Sullivan

Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but to thrive in the future. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. This is your opportunity to be part of a revolutionary global team that truly inspires positive global changes.

Frost & Sullivan is committed to a work environment free of all forms of discrimination. Frost & Sullivan recruits and hires without regard to race, color, religion, gender, marital status, age, disability, national origin, veteran status, or sexual orientation. If you want to find out more about Frost & Sullivan, please visit our website www.frost.com