Events and PR Associate

The Locavore; India; On-site; INR 600,000 - 800,000; Full time

Job summary

A multidisciplinary platform is seeking an Events & PR Associate to support event execution and enhance media visibility. This remote role requires excellent writing skills, operational clarity, and creative thinking. Responsibilities include managing event logistics, developing media relations, and tracking engagement. Ideal candidates will have 2–4 years of experience in PR or cultural programming and should be self-motivated and proficient with tools like Google Workspace. This position offers growth potential within the organization.

Qualifications

• 2–4 years of experience in PR, communications, or events.
• Experience working with journalists or cultural institutions.
• Strong verbal and written communication capabilities.

Responsibilities

• Support development and execution of events.
• Drive media visibility and external amplification.
• Manage timelines, vendors, and logistics for events.

Skills

Operational discipline

Creative thinking

Strong communication skills

Excellent writing

Organizational skills

Tools

Google Workspace

Media tracking tools

Job description

Role: Events & PR Associate Reports to: Marketing Lead Location: Remote (India-based; travel required for key events) Employment Type: Full-Time

About The Role

The Locavore is a multidisciplinary platform working at the intersection of food, culture, sustainability, and community. Through editorial storytelling, grassroots initiatives, partnerships, immersive experiences, and public programming, we are building a long-term movement rooted in Doing Good Through Food.

From meetups and workshops to Beyond the Plate virtual sessions, film screenings, panel discussions, Chef on the Road journeys , festival engagements, immersive installations, public talks, and collaborative dinners, our work continues to expand in both depth and reach. As we grow, we are looking for someone who can ensure that our initiatives are not only thoughtfully executed but also meaningfully visible across platforms, audiences, and institutions.

The Events & PR Associate supports the development and execution of TL’s events while driving structured media visibility and external amplification. This hybrid role requires operational clarity, excellent writing skills, creative thinking, and proactive follow-through. It is ideal for someone who enjoys turning ideas into well-run experiences and ensuring those experiences reach the right audiences.

Work closely with the Editorial and Strategy teams to:

Contribute to event concept notes and framing documents

Help articulate event objectives, audience positioning, and narrative arcs

Draft clear, compelling concept notes for the events for internal and external use

Support research and preliminary identification of potential speakers and collaborators.

Reach out to confirmed speakers and assist in preparing speaker briefs and background notes

Ensure event messaging aligns with TL’s larger storytelling and impact goals

Event Execution Support

Support the Marketing Lead and project teams in executing TL’s events, including workshops, Beyond the Plate sessions, COTR trips, festivals, installations, and community gatherings.

Responsibilities include:

Managing timelines, checklists, and run-of-show documents

Coordinating vendors and logistics

Managing RSVPs and guest communication

Supporting speaker coordination (as aligned with Projects/Marketing)

Assisting with on-ground execution when possible

Coordinating documentation teams (photo/video)

Tracking budgets versus actuals in coordination with Finance

Identifying risks and preparing contingency plans

Post-event responsibilities:

Compiling structured event summaries and debrief reports

Tracking attendance, documentation outcomes, and media coverage

PR & Media Relations

Drive consistent and proactive media visibility for The Locavore’s work.

Responsibilities include:

Building and maintaining a structured media database

Drafting press releases, announcements, and media notes

Pitching stories related to TL’s initiatives and milestones

Coordinating interviews and media requests

Tracking coverage and maintaining a visibility dashboard

Identifying opportunities for op-eds, expert commentary, and cultural features

Building and nurturing long-term relationships with journalists

External Amplification, Outreach & Relationship Building

In coordination with the Marketing Lead:

• Share event invitations and key announcements with relevant institutions, universities, cultural organisations, media platforms, and aligned networks

Activate TL’s extended ecosystem — collaborators, past partners, community leaders, chefs, academics, and cultural practitioners — for participation in key initiatives

Identify and pursue opportunities for TL’s presence in public conversations, panels, forums, academic spaces, and cultural events

Build and nurture long-term relationships with institutions, organisations, and individuals aligned with TL’s values and work

Proactively explore visibility opportunities for TL’s broader initiatives (COTR journeys, festivals, installations, editorial projects, partnerships, community campaigns, etc.)

Maintain structured outreach trackers and follow-up systems

Internal Coordination

Work closely with:

Marketing (strategy and positioning)

Editorial (narrative clarity and tone)

Strategy (alignment with long-term goals)

Projects (accuracy and documentation flow)

Digital Media (campaign timing and amplification)

Finance (vendor payments and budget tracking)

Maintain clear trackers and reporting systems to ensure transparency and accountability.

Candidate Attributes

We’re looking for someone who combines operational discipline with creative thinking and strong communication skills. The ideal candidate is:

An excellent writer with strong command over language, clarity, and tone

Creative and strategic in identifying compelling story angles and media opportunities

Confident in external communication and relationship-building

Highly organised and systems-driven

Self-motivated and comfortable working independently

Proactive and persistent in follow-ups and outreach

Calm and solutions-oriented under pressure

Genuinely interested in food systems, culture, sustainability, and public discourse

Experience & Skills

2–4 years of experience in PR, communications, events, cultural programming, or institutional outreach

Experience working with journalists, editors, or cultural institutions preferred

Strong written and verbal communication skills

Comfortable managing multiple timelines and structured trackers

Proficient with Google Workspace; familiarity with media tracking tools preferred

This role offers significant scope for growth within The Locavore’s expanding ecosystem. With demonstrated initiative, leadership, and impact, the position can evolve into a more senior role such as Senior PR & Events Lead or Marketing Lead. As the organisation grows, there will also be opportunities to take on greater ownership of narrative framing, media strategy, and large-scale event programming, contributing more directly to The Locavore’s long-term visibility and positioning.