Enterprise Platform Services (EPS), Global Service Line Marketing - AD Level

People First Consultants; Tamil Nadu; Hybrid; INR 20,00,000 - 30,00,000; Full time

Job summary

A leading consulting firm in India is seeking an Associate Director, Marketing Lead for Enterprise Platform Services. This role focuses on developing comprehensive marketing strategies and leading off successful campaigns for enterprise applications like SAP and Workday. Candidates should have over 12 years of relevant experience and ideally hold an MBA and Engineering Degree. The position offers a hybrid work model and an opportunity to impact organizational growth.

Qualifications

• 12+ years of Product/Services, Content marketing experience in IT Services Industry.
• Experience with enterprise applications services like SAP, Workday, Pega.
• Hands-on experience in B2B ABM campaigns.

Responsibilities

• Develop marketing strategies in alignment with service line leadership.
• Maintain a strong grasp of technology developments and competitive dynamics.
• Lead globally coordinated go-to-market plans.

Skills

Product/Services Marketing

Content Marketing

Digital Campaigns

Market Intelligence

Education

MBA (Marketing, IT)

Engineering Degree

Job description

Job Description

Job Description: Associate Director, Enterprise Platform Services (EPS), Global Service Line Marketing

Location: India (Hybrid/ Any)

Description / Summary
Cognizant is seeking an Associate Director, Marketing Lead for Enterprise Platform Services (EPS) to drive awareness for our solution capabilities and help originate new opportunities within this service line. This role is based in India and will have an immediate impact on the organization by combining aspects of messaging, positioning, branding, and capability-awareness generation.

Responsibilities

• Develop marketing strategies in close alignment with service line leadership for key Enterprise platform areas, including Enterprise Integration| Process Orchestration, SAP, Workday, Oracle, Pega etc.
• Maintain a strong grasp of technology developments, buyer personas, our go-to-market (GTM) strategy, and competitive dynamics. Serve as the go-to marketing partner for the service line leadership team.
• Develop and lead globally coordinated go-to-market plans for Cognizant's key offerings, from strategic messaging and value proposition to compelling, pragmatic content and executive events that stand apart in a noisy marketplace.
• Lead and manage a cohesive content strategy (including case studies), web, and social strategy.
• Guide content strategy and thought leadership conceptualization across digital and experiential mediums that intrigue audiences while conveying distinctiveness.
• Identify emerging best-in-class ways to package content and engage different buyer personas. Own website content in all platform areas worldwide.
• Devise and execute integrated marketing programs and optimize investments for awareness and opportunity generation in key enterprise platform areas.
• Interlock with regional and vertical field marketing teams to ensure awareness and understanding of service line offerings among field marketing teams.
• Lead the introduction of new products and services in collaboration with product teams and other marketing contributing functions, including Branding, Communications, Web, PR, and Social.
• Maintain market and competitive intelligence on tech shifts and evolving client adoption patterns to continuously refresh and simplify our narrative.
• Success will be measured by the ability to understand business goals, refine messaging, and use the right marketing mix to accelerate and grow the pipeline and help our sales teams win.

Requirements

• 12+ years of Product/Services, Content marketing experience in IT Services Industry.
• Education: MBA (Marketing, IT) and Engineering Degree is preferred
• Experience with enterprise applications services like SAP, Workday, Pega and/ or other such enterprise applications and platforms
• Knowledge of applications architecture, differentiation and strategies of key players
• Partner Experience: Experience with SAP Services, Workday, Oracle, and other enterprise platforms. Ability to develop and execute joint partner marketing strategies for these platforms, including effective usage of Marketing Development Funds (MDF)
• Hands-on / Field Marketing experiences with developing and executing successful digital and physical B2B ABM campaigns is a plus.