Engagement Manager - Marketing

Borderless; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Borderless is seeking an Engagement Manager to drive marketing, customer engagement, and communication initiatives across India, the Middle East, and Southeast Asia. You will plan campaigns, generate leads, and collaborate with Sales, Product, and Design to promote products and services.

The role requires 5+ years in marketing/engagement, MBA or related degree, and strong communication, organizational, and analytical skills. Join a fast-paced startup culture focused on global investing.

Qualifications

• MBA or Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, engagement, communications, or a related role.
• Strong verbal and written communication skills.
• Excellent organizational and multitasking abilities.
• Creative and analytical mindset.
• Strong attention to detail and execution skills.
• Ability to work effectively in a fast-paced, cross-functional environment.

Responsibilities

• Plan and execute marketing and communication campaigns.
• Coordinate marketing activities to generate leads and drive engagement.
• Collaborate with Sales, Product, Design, and other cross-functional teams.
• Develop creative strategies to promote products and services.
• Track and analyze campaign performance and key marketing metrics.
• Manage multiple projects and ensure timely execution.
• Maintain consistent brand messaging across all communications.
• Identify opportunities to improve customer engagement and campaign effectiveness.

Skills

Marketing

Campaign planning

Lead generation

Communication

Cross-functional collaboration

Analytical mindset

Education

MBA or Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

Borderless is a cross-border banking and global investing suite helping users across India, the Middle East, and Southeast Asia globalize their wealth. We enable seamless access to international markets like the US, letting users open and operate overseas investment accounts digitally and affordably.

Alongside investing, our Multi-Currency Account allows users to save, spend, and invest across currencies with ease making global money movement simple and compliant. Backed by experienced investors from the global financial services ecosystem, we’re building a smarter, more accessible way to manage money worldwide.

What’s the Role?

We are looking for an Engagement Manager to drive marketing, customer engagement, and communication initiatives. The role involves planning campaigns, generating leads, collaborating with internal teams, and tracking marketing performance.

Key Responsibilities

Plan and execute marketing and communication campaigns.

Coordinate marketing activities to generate leads and drive engagement.

Collaborate with Sales, Product, Design, and other cross-functional teams.

Develop creative strategies to promote products and services.

Track and analyze campaign performance and key marketing metrics.

Manage multiple projects and ensure timely execution.

Maintain consistent brand messaging across all communications.

Identify opportunities to improve customer engagement and campaign effectiveness.

Requirements

Qualifications

MBA or Bachelor’s degree in Marketing, Business, Communications, or a related field.

5+ years of experience in marketing, engagement, communications, or a related role.

Strong verbal and written communication skills.

Excellent organizational and multitasking abilities.

Creative and analytical mindset.

Strong attention to detail and execution skills.

Ability to work effectively in a fast-paced, cross-functional environment.

Why Borderless?

A Global Impact: You’ll help people across Asia, the Middle East, and India unlock global investing opportunities.

A Supportive Team: Work with smart, passionate colleagues who are as committed to your growth as you are to theirs.

Exciting Growth: Be part of an innovative platform that’s changing how people invest globally - every day brings new opportunities!

A Fun Environment: Work hard, play hard, and enjoy the dynamic culture of a startup that’s pushing the boundaries in fintech!