Emerging Enterprises Group Relationship Manager

Hdfc Bank; Mangaluru, Udupi district; On-site; INR 500,000 - 900,000; Full time

Job summary

HDFC Bank in Karnataka seeks an individual contributor to drive branch-focused initiatives. You will plan weekly branch visits, coordinate with RM/PB, and ensure timely lead generation and customer documentation, while coordinating with operations for a smooth file flow.

The role emphasizes meeting branches, nurturing relationships, improving branch performance, and handling renewals and cross-selling across products, including insurance, CASA, and cards.

Qualifications

• Experience in branch management and frontline operations.
• Ability to drive lead generation and customer acquisition.
• Knowledge of KYC, documentation, and renewal processes.

Responsibilities

• Plan weekly branch visits and coverage.
• Coordinate with RM/PB to generate leads and calls.
• Manage lead follow-ups and document collection.
• Ensure completeness of documents and finance-related checks.
• Coordinate with customers, valuers, and ops for file progression.
• Drive cross-selling of bank products and renewals.
• Monitor branch performance and implement recognition programs.

Skills

Branch management

Lead generation

Cross selling

Renewals management

CRM handling

Documentation handling

KYC compliance

Customer communication

Team coordination

Tools

Cogent

CRM system

Job description

Role & responsibilities

Individual contributor No of direct reportees: - Travel Required: Moderate

Job Band Range : E1 E4 JD Created date: JD Updated date : 01/04/2019

JD approved by (In business)s Sanjay D Souza S0369

*IC – Individual contributor

Job Purpose To run initiatives in line with key objectives of the Business in order to attain the banks objective of business leadership.

Key Responsibility Areas : Actionable

Branch Management

• -1 Plan the branch visits detailing the coverage every week
• 2 Meeting the branches during the morning meeting - every branch once a month
• 3 Scoping the RM/PB customer for lead/joint calls OR make use of available resources in the branch for leads/joint calls
• 4 Planning the catchment area activity/scoping for lead generation/joint call
• 5 Ensure RM/PB activation from the activities above and review of branch performance/resource wise performance/review with CH as and when required.
• 6 Creating excitement in branches/spot sanctions/contests/recognition program
• 7 Check CRM daily and review the leads/update follow up leads/with dates 8 Document branch meeting through Cogent/mails

Lead generation/logins

• 1. Planning the above so that it translates into 2 calls per day/2 appointments per day
• 2. Send the communication to the customer on documents required
• 3. Follow up the on the calls made for documents/arrange for pickup of documents
• 4. Check for completeness of documents
• 5. Go through the Financials/bank statements for churn/bounces/interest servicing
• 6. Collection of property documents for legal/valuation - check for completeness chain docs etc.
• 7. KYCs
• 8. List down the points to be clarified from the customer
• 9. Fill in the FAQs post discussion with the customer
• 10. SPE updation
• 11. Submission of file to ops for scanning
• 12. Submission of docs for legal/valuation
• 13. Co-ordination with customer/valuer
• 14. Buyer/supplier ref check -----> Ref leads

Cross Selling

• 1. To be the one-stop shop for each of our EEG clients and provide suitable gamut of financial products such as Insurance, CASA, Credit Cards, Other Assets Products as required by the customer.
• 2. Monitor and track Leads.

Renewals

• 1. List down the renewals every month for the next two months
• 2. Work on the renewals in advance
• 3. Mail to the respective customers on docs required for renewal
• 4. Follow up weekly twice for docs
• 5. Arrange for collection of documents
• 6. Check the documents for completeness
• 7. Study the financials/bank statements/churn/interest servicing/aberrations from the stated nos
• 8. Speak to the customer for addressing issues/aberrations
• 9. SPE
• 10. Hand over to ops for scanning
• 11. follow post login formalities
• 12. For renewals overdue and having genuine delay put up for extensions

CAM conditions review/OBA review