Email Campaign Specialist

HG Insights; Maharashtra; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Healthcare coverage

Wellness reimbursement

Stock options

Learning reimbursement

Culture Club

Job summary

HG Insights invites applications for an Email Campaign Specialist in India to execute and optimize email campaigns that drive product review submissions and community engagement.

You will work with the UGC and Customer Success teams to craft content, analyze results, and apply data-driven insights to improve open rates, CTR, and conversions while ensuring CAN-SPAM/GDPR compliance.

Qualifications

• 2-4 years of experience in email marketing or a related digital marketing role.
• Bachelor's degree in Marketing, Communications, or a related field
• Proficient in marketing automation platforms (e.g., Ortto, Marketo, Salesforce).
• Strong writing, editing, and content strategy skills.
• Data-driven with the ability to analyze and optimize campaign performance.
• Highly organized and able to manage multiple projects with cross-functional teams.
• Strong collaboration, communication, and project management skills.
• Proficient in using AI tools to optimize workflows.

Responsibilities

• Execute email campaigns to drive product review submissions and community engagement.
• Collaborate with UGC team to craft compelling email content.
• Collaborate with Customer Success to tailor campaigns to customer needs.
• Combine data from multiple sources to build campaign lists.
• Segment lists and personalize messaging based on demographics and engagement.
• Track open, click‑through, and conversion metrics to improve strategy.
• Conduct A/B tests on subject lines, content, layout, and CTAs.
• Ensure compliance with CAN-SPAM, GDPR, and related regulations.
• Stay updated on email marketing trends to stay competitive.

Skills

Email marketing

Data-driven

Campaign management

A/B testing

Copywriting

Analytics

Project management

Cross-functional collaboration

AI tools

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Ortto

Marketo

Salesforce

CRM systems

Job description

About HG

HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points.

About HG

HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points.

Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-

making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.

About The Role

As the Email Campaign Specialist, you will be responsible for executing and optimizing email campaigns that drive product review submissions. You are also responsible to

analyse campaign results, synthesize learnings, and help make decisions using a data-driven approach.

What You'll Do

• Execute email marketing campaigns targeting registered users to encourage product review submissions and community engagement.
• Work closely with the User Generated Content (UGC) team to create compelling email content that resonates with our audience.
• Work closely with the Customer Success team to understand customer needs and develop campaigns to serve them.
• Ability to combine data from disparate sources to build campaign lists.
• Segment email lists and personalize messaging based on user demographics, preferences, and past engagement to optimize campaign performance.
• Establish and monitor email campaign metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and inform future strategies.
• Conduct A/B testing to optimize email subject lines, content, layout, and CTAs to drive higher engagement and review submission rates.
• Maintain a comprehensive understanding of CAN-SPAM, GDPR, and other email compliance regulations to ensure campaigns are executed in line with best practices.
• Stay current on industry trends, best practices, and emerging email marketing strategies to ensure our campaigns remain competitive and effective.

What we are looking for

• 2-4 years of experience in email marketing or a related digital marketing role
• Bachelor's degree in Marketing, Communications, or a related field
• Proficient in marketing automation platforms (e.g., Ortto, Marketo, Salesforce).
• Strong writing, editing, and content strategy skills.
• Data-driven with the ability to analyze and optimize campaign performance.
• Highly organized and able to manage multiple projects with cross-functional teams.
• Strong collaboration, communication, and project management skills.
• Proficient in using AI tools to optimize workflows.

Preferred Qualifications

• Familiarity with Customer Relationship Management systems (CRMs), and basic HTML, CSS, and/or Liquid.
• Experience mapping buyer journeys and developing persona-based campaigns.
• Experience in B2B SaaS or enterprise technology, especially experience with reviews or other forms of UGC.

What We Offer/Benefits

• We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success.
• We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club, you will always have a real voice in shaping the kind of workplace we build together.

Equal Opportunity Employer

HG Insights is proud to be an Equal Employment Opportunity employer. We do not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.