EMAIL AND MARKETING AUTOMATION EXECUTIVE

Global Product Compliance Group (GPC); Pune District; On-site; INR 4,00,000 - 6,00,000; Full time

Job summary

A leading compliance solutions company in Pune is seeking an Email and Marketing Automation Executive to lead email and WhatsApp marketing campaigns. The candidate will build automation workflows, perform data analysis, and enhance customer engagement. A minimum of 2 years of experience in email marketing and proficiency in HubSpot are required. This full-time position includes on-site responsibilities and aims to implement best practices in email communications.

Qualifications

• 2+ years of hands-on experience in email marketing and marketing automation.
• Experience managing B2B email campaigns.
• Proficient in HubSpot Marketing Hub.

Responsibilities

• Develop comprehensive email marketing campaign plans aligned with business objectives.
• Build and optimize complex automation workflows.
• Track and analyze email performance metrics.

Skills

Email marketing strategy

Marketing automation

Data analysis

CRM integration

A/B testing

Education

HubSpot Email Marketing Certification

Additional email marketing or automation platform certifications

Tools

HubSpot Marketing Hub

Mailchimp

Active Campaign

Job description

Role Title: Email and Marketing Automation Executive Location: Pune Scope: Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Job Description: Location: Pune (On-site), Job Type: Full time, Experience: 2 years. Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Key Responsibilities

• Email Marketing Planning & Execution: Develop comprehensive email marketing campaign plans aligned with business objectives.
• Create and execute multi-touch email campaigns for lead generation and nurturing.
• Design email sequences for different buyer journey stages and customer segments.
• Manage email calendars across 5-6 simultaneous brands, manage newsletters.
• A/B test subject lines, content, send times, and campaign elements.
• Build email templates & landing pages.
• Create emails content using AI.

Marketing Automation & Workflows

• Build and optimize complex automation workflows in HubSpot and other platforms.
• Create behavioral trigger campaigns.
• Set up drip campaigns, welcome series, and re-engagement sequences.
• Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution.
• Implement progressive profiling and dynamic content strategies.

Database Management & Segmentation

• Manage email databases and ensure data hygiene across systems.
• Create sophisticated audience segments based on demographics, behavior, and engagement.
• Implement list growth strategies and lead magnet campaigns.
• Maintain compliance with GDPR, CAN-SPAM, and other email regulations.
• Monitor deliverability rates and manage sender reputation.
• Automate outbound marketing efforts.

Performance Analytics & Optimization

• Track and analyze email performance metrics (open rates, CTR, conversion rates).
• Identify optimization opportunities and implement continuous improvements.
• Monitor automation performance and troubleshoot workflow issues.

Integration & Technical Management

• Integrate email platforms with CRM systems, landing pages, and analytics tools.
• Manage technical aspects of email setup (SPF, DKIM, DMARC records).
• Coordinate with web developers for landing page integration.

Strategy & Execution

• Implement email marketing best practices.
• Ideation with managers for email marketing initiatives.
• Campaign ownership.

Required Qualifications

• 2+ years of hands-on experience in email marketing and marketing automation.
• Proficiency in HubSpot Marketing Hub and other marketing platforms is must.
• Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.).
• Proven track record of improving email performance metrics and ROI.
• Experience managing B2B email campaigns.

Technical Competencies

• Advanced knowledge of marketing automation platforms and workflows.
• HTML/CSS skills for email template & landing page customization.
• Experience with A/B testing methodologies and statistical analysis.
• Understanding of CRM and lead management processes.

Analytical & Strategic Skills

• Strong analytical mindset with ability to interpret campaign data.
• Experience with lead scoring, segmentation, and behavioral targeting.
• Knowledge of email deliverability best practices and compliance requirements.
• Strategic thinking for long-term campaign planning and optimization.
• Open to learn & adapt new tools & technologies quickly.
• Understanding of inbound and outbound email marketing strategies.

Certifications

• HubSpot Email Marketing Certification (required).
• HubSpot Marketing Hub Software.
• Additional email marketing or automation platform certifications.

Industry Experience

• Agency environment experience is an add-on.
• Knowledge of B2B sales cycles and lead nurturing.
• Experience with event marketing and webinar promotion campaigns.

Advanced Skills

• Experience with advanced personalization and dynamic content.
• Familiarity with sales enablement and lead handoff processes.
• Experience with international email marketing and compliance.