E-commerce Advertising (Amazon & Blinkit Ads) | Location: Delhi | Experience: 3 to 5 years | Salary:40 to 50k | Contact: Ritu -9990744966 (WhatsApp or Call)
Department: E-commerce / Digital Marketing
Experience: 13 Years
Employment Type: Full-Time
Reporting To: E-commerce Manager / Marketing Head
1. Job Purpose
We are looking for an experienced E-commerce Advertising Executive who can independently plan, execute, monitor, and optimize paid advertising campaigns on Amazon, Blinkit, and other online marketplaces to increase product visibility, sales, and profitability.
2. Key Responsibilities
A. Amazon Advertising
- Create, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, where eligible.
- Conduct keyword research, competitor analysis, bid management, and budget optimization.
- Monitor ACOS, ROAS, CPC, CTR, conversions, and advertising sales.
- Optimize campaigns to improve product ranking, visibility, and sales performance.
B. Blinkit Advertising
- Plan and manage paid advertising campaigns on Blinkit, subject to seller/brand account eligibility.
- Manage product promotions and sponsored placements available through Blinkit's advertising solutions.
- Monitor product visibility, impressions, sales performance, and campaign expenditure.
- Coordinate with the Blinkit account/category team for campaign activation, promotions, and product availability.
C. Other E-commerce Platforms
- Manage advertising campaigns on platforms such as Flipkart, Meesho, and other relevant marketplaces, as required.
- Identify suitable advertising opportunities to improve product discovery and sales.
D. Campaign Performance & Reporting
- Track daily advertising spend, sales, ACOS, ROAS, and conversion performance.
- Prepare daily, weekly, and monthly campaign reports.
- Optimize bids, keywords, budgets, and campaign structures to achieve sales targets.
- Ensure efficient utilization of advertising budgets and improve return on investment.
3. Required Skills
- Hands-on experience in Amazon Ads and marketplace advertising.
- Practical knowledge of Blinkit advertising and quick-commerce platforms.
- Strong understanding of keyword targeting, bidding strategies, campaign optimization, ACOS, and ROAS.
- Proficiency in MS Excel & advertising performance reports.
- Analytical thinking and the ability to manage campaigns independently.
4. Key Performance Indicators (KPIs)
- Growth in advertising-attributed sales.
- Improvement in ROAS and reduction in ACOS.
- Efficient utilization of advertising budgets.
- Improvement in product visibility and conversion rates.
- Achievement of monthly sales and advertising performance targets.
5. Candidate Preference
Candidates with hands-on experience in Amazon Ads and Blinkit/quick-commerce advertising will be preferred. The candidate should be capable of independently running campaigns rather than only coordinating with an external agency.
Thanks & Regards,
Ritu
9990744966
(WhatsApp or call)