Director – Online Community & Narrative Strategy

Vedantu; Bengaluru; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

Vedantu is seeking a Director – Online Community & Narrative Strategy to build and lead our online community, brand narratives, digital reputation, and advocacy across multiple platforms. This strategic leader will shape conversations, grow communities, and strengthen Vedantu’s presence on YouTube, Instagram, Reddit, X, Quora, Facebook, Telegram, Snapchat, and new platforms.

The role focuses on understanding online conversations, developing authentic narratives around students, educators,

Qualifications

• 7–10+ years of experience in Community Management, Digital Strategy, Social Media, Digital PR, Brand Strategy, Reputation Management, or related fields.
• Strong experience building or managing online communities at scale.
• Deep understanding of internet culture, social platforms, and online audience behaviour.
• Proven experience in brand storytelling, narrative building, and digital reputation management.
• Experience handling high-visibility or sensitive online conversations.

Responsibilities

• Build and lead Vedantu’s online community and advocacy strategy.
• Develop authentic brand narratives around Vedantu and its ecosystem.
• Identify online conversations, trends, and communities to participate in.
• Cultivate relationships with students, parents, alumni, educators, creators, and advocates.
• Monitor sentiment and reputation around Vedantu and the education landscape.
• Manage emerging reputation risks and sensitive conversations.
• Develop platform-specific strategies for Reddit, X, Quora, Instagram, YouTube, Telegram, and others.
• Collaborate with Content, Marketing, PR, Product, and regional teams for consistent messaging.
• Track growth, engagement, sentiment, and share of voice; translate insights into actions.

Skills

Community management

Digital strategy

Social media

Brand storytelling

Reputation management

Narrative building

Cross-functional collaboration

Analytical thinking

Strategic planning

Job description

Director – Online Community & Narrative Strategy

Experience: 7–10+ Years

Employment Type: Full-time

About the Role

We are looking for a strategic leader to build and lead Vedantu’s online community, brand narrative, digital reputation, and advocacy across social and community platforms.

This is not a traditional Social Media Manager role. The person will be responsible for understanding online conversations, shaping meaningful brand narratives, building communities, and strengthening Vedantu’s presence across platforms such as YouTube, Instagram, Reddit, X, Quora, Facebook, Telegram, Snapchat, and emerging platforms.

Key Responsibilities

• Build and execute Vedantu’s overall online community and advocacy strategy.
• Develop and drive authentic brand narratives around Vedantu, its students, educators, results, products, and culture.
• Identify relevant online conversations, trends, and communities where Vedantu can participate and add value.
• Build strong relationships with students, parents, alumni, educators, creators, and brand advocates.
• Monitor online conversations and sentiment around Vedantu, competitors, and the education ecosystem.
• Identify and proactively manage emerging reputation risks and sensitive conversations.
• Develop platform-specific strategies for Reddit, X, Quora, Instagram, YouTube, Telegram, and other communities.
• Work closely with Content, Marketing, PR, Product, and regional teams to ensure consistent brand communication.
• Track community growth, engagement, sentiment, share of voice, and organic brand advocacy.
• Convert community insights and online trends into actionable recommendations for the business.

What We’re Looking For

• 7–10+ years of experience in Community Management, Digital Strategy, Social Media, Digital PR, Brand Strategy, Reputation Management, or related fields.
• Strong experience building or managing online communities at scale.
• Deep understanding of internet culture, social platforms, and online audience behaviour.
• Proven experience in brand storytelling, narrative building, and digital reputation management.
• Experience handling high-visibility or sensitive online conversations.
• Strong analytical, strategic, and communication skills.
• Ability to work cross-functionally with content, marketing, PR, and business teams.