Director of Admissions & Marketing

Nord Anglia Education, Inc.; Chandigarh; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Oakridge International School, Mohali, part of Nord Anglia Education, seeks a Director of Admissions & Marketing to lead the Family Experience Journey and drive student enrolment. You’ll sit on the School’s Senior Leadership Team and shape strategies across admissions, marketing and communications to attract and engage families.

You’ll coach a diverse team, build relationships across the school and with external partners, analyze data to inform campaigns, and uphold the school’s brand and

Qualifications

• Degree educated with 8+ years in a senior sales role.
• Strong leadership and team coaching capabilities.
• Proven ability to manage cross-functional teams in marketing, communications and sales.
• Excellent communication and relationship-building skills.
• Data-driven with ability to extract actionable insights.
• Digital savvy with experience in owned, earned and paid media.

Responsibilities

• Drive student enrolment through the Family Experience Journey.
• Lead and develop the MAC team and act as ambassador for the school brand.
• Forge relationships across the school and with external partners.
• Build the school's community and reputation.

Skills

Leadership

Sales management

Stakeholder management

Data analysis

Digital marketing

Education

Bachelor's degree or higher

Job description

School: Oakridge International School, Mohali

We are an international school in India known for bringing a new generation of education to the Tricity (Chandigarh-Mohali-Panchkula). We teach a prestigious curriculum, including the IGCSE, CBSE and IB Programme. Every child receives the support they need to fulfil their potential. This is reflected in our exceptional results, with a 100% pass rate in IGCSE and CBSE. Our vision at Oakridge International School, Mohali is to inspire every child to unlock their true potential with our outstanding education and produce compassionate, responsible and innovative global citizens striving for excellence.

Job Description

As Director of Admissions & Marketing (DAM), you’ll be a member of the school Senior Leadership Team (SLT) with prime responsibility for driving student enrolment.

You’ll do this by ensuring families receive an exceptional experience at each stage of their journey with our school - from awareness and consideration, through to enrolment and advocacy. We call this our Family Experience Journey, and everything we do in MAC (Marketing, Admissions and Communications) revolves around this.

To deliver an exceptional family experience each and every time, you’ll need to forge great relationships with colleagues from across the school, so that everyone is working together to achieve our vision.

As an exceptional leader of people, you’ll coach and develop the commercial, creative and customer-orientated skills of your team, and be a consummate ambassador for the school brand.

As a DAM, you’ll also play a pivotal role in building the school community and reputation.

• You’ll be degree educated and have at least 8 years’ demonstrable and senior experience in a sales position, ideally in the service delivery sector.
• You’ll possess strong leadership skills and a proven ability to manage and coach a team of marketing, communications and sales specialists to achieve business objectives
• You’ve got superb project management skills and know how to mobilise efforts to launch successful initiatives
• You’ll be a natural communicator, adept at building relationships and influencing outcomes at all levels, both inside and outside our organisation
• You’ll be able to prove you love data, with experience of capturing and analysing it, and using it to come up with actionable insights
• You’ll be digitally savvy, able to make a positive contribution to the school’s digital’s footprint of owned, earned and paid media

At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures. All post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years. We welcome applications from suitable qualified persons from all diverse backgrounds Please note, only shortlisted candidates will be contacted.