Director

AXTRIA; Gurugram District; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Axtria is seeking a Director of Content Strategy & Storytelling to lead high-impact content for product and portfolio marketing, and sales enablement. You will shape Axtria’s voice and brand narrative, turning complex AI concepts into clear, value-driven storytelling to elevate our offerings.

The role requires 10+ years in content strategy or related fields, with a portfolio of published work and strong editorial leadership.

Qualifications

• Master of Business Administration in Marketing or Business Management is required.
• PG Certificate in Management is required or highly preferred.
• Ten-plus years in content strategy, storytelling, product marketing, editorial leadership, or similar roles in enterprise SaaS, analytics, or life sciences.

Responsibilities

• Lead creation of high-impact content powering product and portfolio marketing and sales enablement.
• Partner across Product Marketing and Portfolio Marketing to develop unified narratives for Axtria’s products and services.
• Translate advanced concepts into simple, persuasive, value-based storytelling.
• Create white papers, videos, infographics, pitch decks, and executive-level thought leadership content.
• Collaborate with Art Studio and partners to ensure brand-aligned visual storytelling.
• Establish editorial standards, templates, messaging frameworks, and governance for consistency and scale.
• Mentor contributors and SMEs to elevate writing and storytelling quality company-wide.

Skills

Content Strategy

Storytelling

Product Marketing

Editorial Leadership

Project Management

Writing

Editing

Portfolio Development

Multimedia Content

Cross-functional Collaboration

Education

MBA in Marketing or Business Management

PG Certificate in Management

Job description

Axtria is seeking a Director of Content Strategy & Storytelling to lead the creation of high-impact content that powers our product marketing, portfolio marketing, and sales enablement efforts across the company. This is a senior, high-visibility role responsible for shaping Axtria’s voice, elevating our brand narrative, and bringing our AI-first portfolio to life through clear, compelling, and value-based storytelling

Job Responsibilities

• Support Axtria’s end-to-end content creation engine—writing, editing, storyboarding, script development, and cross-functional review.
• Partner closely across Product Marketing and Portfolio Marketing to develop unified narratives that elevate Axtria’s products and services, agentic AI capabilities, and cross-product value story.
• Turn advanced concepts into simple, persuasive, outcome-driven narratives.
• Create high-quality assets including white papers, videos, infographics, pitch decks, sales enablement materials, and executive-level thought leadership content.
• Work with our internal Art Studio and creative partners to ensure compelling, clean, brand-aligned visual storytelling.
• Establish editorial standards, templates, messaging frameworks, and governance processes to ensure consistency and scale across all content.
• Mentor contributors and SMEs across teams to elevate writing and storytelling quality company wide.

Education

Master of Business Administration in Marketing or Business Management

PG Certificate in Management

Work Experience

• 10+ years in content strategy, storytelling, product marketing, editorial leadership, or similar roles in enterprise SaaS, analytics, or life sciences.
• Demonstrated expertise translating technical concepts into compelling, value-based business narratives.
• Exceptional writing, editing, and structured communication skills; a portfolio of published work is required.
• Experience with multimedia formats (video, animation, interactive content) and strong project management abilities.

Cultural Sensitivity

AIML

Data Security

Data Privacy

Decision Making

Detail Orientation

Interpersonal Skills

NLP

Organizational Skills

Pharma

Product Management

Thought Leadership: The leader proactively builds new solution frameworks and content/materials to enhance the Axtria brand. Brings their original point of view to various internal and external forums to facilitate and enhance collective decision making.