Director

Axtria - Ingenious Insights; Gurgaon; On-site; INR 4,000,000 - 6,500,000; Full time

Job summary

Axtria - Ingenious Insights is seeking a Director of Content Strategy & Storytelling to lead the creation of high-impact content powering our product and portfolio marketing, and sales enablement across the company.

This senior, high-visibility role shapes Axtria's voice, elevates the brand narrative, and brings our AI-first portfolio to life through clear, compelling, value-based storytelling, while mentoring teams and setting editorial standards.

Qualifications

• 10+ years in content strategy, storytelling, product marketing, editorial leadership, or similar roles in enterprise SaaS, analytics, or life sciences.
• Demonstrated expertise translating technical concepts into compelling, value-based business narratives.
• Exceptional writing, editing, and structured communication skills; a portfolio of published work is required.
• Experience with multimedia formats (video, animation, interactive content) and strong project management abilities.

Responsibilities

• Lead end-to-end content creation: writing, editing, storyboarding, script development, and reviews.
• Develop unified narratives across Product Marketing and Portfolio Marketing to elevate Axtria's products and services.
• Turn advanced concepts into simple, persuasive, outcome-driven narratives.
• Create assets including white papers, videos, infographics, pitch decks, sales enablement materials, and executive-level thought leadership content.
• Collaborate with internal Art Studio and partners to ensure compelling, brand-aligned visual storytelling.
• Establish editorial standards, templates, messaging frameworks, and governance processes for consistency and scale.
• Mentor contributors and subject-matter experts to elevate writing quality across the company.

Skills

Content strategy

Storytelling

Editorial leadership

Product marketing

Cross-functional collaboration

Writing & editing

Thought leadership

Education

Master of Business Administration in Marketing or Business Management

PG Certificate in Management

Job description

Job Description:

Position Summary

Axtria is seeking a Director of Content Strategy & Storytelling to lead the creation of high-impact content that powers our product marketing, portfolio marketing, and sales enablement efforts across the company. This is a senior, high-visibility role responsible for shaping Axtria's voice, elevating our brand narrative, and bringing our AI-first portfolio to life through clear, compelling, and value-based storytelling

Job Responsibilities

• Support Axtria's end-to-end content creation engine—writing, editing, storyboarding, script development, and cross-functional review.
• Partner closely across Product Marketing and Portfolio Marketing to develop unified narratives that elevate Axtria's products and services, agentic AI capabilities, and cross-product value story.
• Turn advanced concepts into simple, persuasive, outcome-driven narratives.
• Create high-quality assets including white papers, videos, infographics, pitch decks, sales enablement materials, and executive-level thought leadership content.
• Work with our internal Art Studio and creative partners to ensure compelling, clean, brand-aligned visual storytelling.
• Establish editorial standards, templates, messaging frameworks, and governance processes to ensure consistency and scale across all content.
• Mentor contributors and SMEs across teams to elevate writing and storytelling quality company wide.

Education

• Master of Business Administration in Marketing or Business Management
• PG Certificate in Management

Work Experience

• 10+ years in content strategy, storytelling, product marketing, editorial leadership, or similar roles in enterprise SaaS, analytics, or life sciences.
• Demonstrated expertise translating technical concepts into compelling, value-based business narratives.
• Exceptional writing, editing, and structured communication skills; a portfolio of published work is required.
• Experience with multimedia formats (video, animation, interactive content) and strong project management abilities.

Technical Competencies

• Cultural Sensitivity
• AIML
• Data Security
• Data Privacy
• Decision Making
• Detail Orientation
• Interpersonal Skills
• Literature searches (PubMed, Embase, Cochrane, Ovid, etc.)
• NLP
• Organizational Skills
• Pharma
• Product Management
• Thought Leadership: The leader proactively builds new solution frameworks and content/materials to enhance the Axtria brand. Brings their original point of view to various internal and external forums to facilitate and enhance collective decision making.