Director

Jaypee Institute of Information Technology; Dadri; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

Jaypee Institute of Information Technology invites applications to lead the Centre for Distance and Online Education (CDOE) in Dadri, Uttar Pradesh. You will own admission targets, oversee regulatory compliance, and drive end-to-end digital marketing and partnerships.

You will coordinate with UGC-DEB/AICTE OL norms, manage LMS infrastructure, content quality, and examination integrity, shaping learner experience and programme design.

Qualifications

• Minimum 8–12 years of experience with doctorate (Engineering/ Management), of which at least 3 years in online / distance education in a leadership role.
• Direct working knowledge of UGC-DEB OL Regulations and AICTE approval norms.
• Proven experience overseeing digital marketing campaigns including performance marketing, SEO, or social media at institutional scale.
• Experience managing channel partners, agents, or third‑party enrollment networks with documented agreements.

Responsibilities

• Own the annual admission target for CDOE and build the execution plan across marketing, admissions, and academic delivery.
• Represent CDOE in UGC-DEB inspections, regulatory submissions, and accreditation processes personally.
• Oversee end-to-end performance marketing: Meta, Google Ads, SEO, WhatsApp campaigns, and email.
• Hold agencies accountable to CPL, conversion rate, and cost‑per‑enrolment benchmarks through Merritto and activity reports.
• Identify, onboard, and manage channel partners with signed agreements and SLAs.
• Ensure LMS infrastructure, e-content quality, and examination integrity meet UGC standards and learner expectations.
• Ensure programmes and materials comply with AICTE/UGC OL regulations and amendments.
• Own the institutional response to regulatory queries and coordinate with the Registrar.
• Represent CDOE at national conferences and media platforms as a thought leader, driving innovation in programme design.

Skills

Leadership in online education

Digital marketing campaigns management

Institutional partnerships

Regulatory knowledge

Education

Doctorate in Engineering/Management

Tools

Merritto platform

LMS infrastructure

Job description

JIIT invites applications from eminent, dynamic and committed to man, establish and lead the Centre for Distance and Online Education (CDOE).

Key Responsibilities

• Own the annual admission target for CDOE and build the execution plan across marketing, admissions, and academic delivery
• Represent CDOE in UGC-DEB inspections, regulatory submissions, and accreditation processes personally, not by delegation
• Oversee end-to-end performance marketing: Meta (social/lead gen), Google Ads, SEO, WhatsApp campaigns, and email with hands‑on understanding
• Hold agencies accountable to CPL, conversion rate, and cost‑per‑enrolment benchmarks through Merritto not just activity reports
• Identify, onboard, and manage channel partners with signed agreements, compliance protocols, and performance SLAs
• Ensure LMS infrastructure, e‑content quality, and examination integrity meet both UGC standards and learner expectations
• Ensure all programmes, fee structures, and marketing materials are compliant with AICTE / UGC OL Regulations and subsequent amendments
• Own the institutional response to any regulatory query or inspection, including coordination with the Registrar function.
• Represent CDOE at national conferences and media platforms as a thought leader and evangelist, drive innovation in programme design and learner experience, raising the bar beyond compliance minimums

DO NOT APPLY IF:

• You have never worked in an online / distance education institution in a leadership or operations role
• You have no working knowledge of UGC-DEB / AICTE OL regulatory frameworks
• You have not managed or overseen digital marketing campaigns (performance, SEO, social, or paid media)
• You have never worked with channel partners, DSAs, or third‑party enrolment networks
• You believe managing an online programme is the same as managing a traditional classroom programme
• If you are purely an academician with no history of building industry partnerships or external networks

Eligibility & Qualifications

• Minimum 8–12 years of experience with doctorate ( Engineering/ Management), of which at least 3 years must be in an online / distance education institution in a management or leadership role
• Direct, working knowledge of UGC-DEB OL Regulations, AICTE approval norms
• Proven experience overseeing or closely managing digital marketing campaigns including at least one of: performance marketing, SEO strategy, or social media lead generation at institutional scale
• Experience managing channel partners, agents, or third‑party enrollment networks with documented agreements and performance tracking
• Proven ability to forge strategic partnerships that materially contributed to enrolment or revenue growth