Digital Product Merchandising Specialist

Verse Group Limited; North 24 Parganas District; On-site; INR 12,00,000 - 18,00,000; Full time

Job summary

A digital media company is seeking a Digital Product Merchandising Specialist to drive content visibility and engagement on streaming platforms. The ideal candidate will have over 5 years of experience in product marketing, with expertise in app store optimization and strong analytical skills. This role involves managing product positioning and leading marketing campaigns across web and mobile applications.

Qualifications

• 5+ years of experience in product marketing, preferably in streaming, gaming, or entertainment.
• Strong understanding of organic acquisition levers, user funnels, and engagement KPIs.
• Excellent project management and stakeholder communication skills.

Responsibilities

• Manage product positioning, messaging, and go-to-market campaigns.
• Optimize merchandising placements and manage app store updates.
• Prepare updates for Marketing leadership summarizing organic campaign performance.

Skills

Product marketing

Platform merchandising

Growth marketing

App store optimization (ASO)

Analytical skills

Education

Bachelor's degree in Marketing, Business Administration, Product Management, Communications, or Media Studies

Tools

CMS

Analytics platforms

Job description

Overview

The Digital Product Merchandising Specialist is responsible for driving content visibility, engagement, and organic growth across Cineverse’s streaming platforms. This role manages product positioning, merchandising, messaging, and in-app marketing campaigns across web, OTT, and mobile apps, while working closely with internal teams and platform partners.

Key Responsibilities

• Handle product positioning, messaging, and go-to-market campaigns for new features, priority titles, and audience engagement initiatives.
• Manage and optimize merchandising placements, upsell pages, show pages, and program art launches and updates across all platforms.
• Lead organic app acquisition efforts, including software and data reporting to measure installs, retention, and attribution.
• Collaborate to ensure accurate and timely updates across upsell/show pages.
• Support regular app store updates (descriptions, screenshots, videos, in-app events) to keep listings optimized.
• Innovate asset trafficking and link tracking processes, ensuring accurate attribution with the Marketing Insights and Market Research.
• Maintain regular communication with Product, Asset Management, Research, and Marketing teams to align on priorities.
• Prepare weekly/bi-weekly/monthly updates for Marketing leadership, summarizing organic campaign performance (installs, free trial starts, unique viewers, streams, podcast and newsletter subscriptions).
• Produce campaign recaps with screenshots, videos, and clips for internal decks and presentations.

Required Skills & Qualifications

• 5+ years of experience in product marketing, platform merchandising, or growth marketing, preferably in streaming, gaming, or entertainment.
• Expertise in app store optimization (ASO) and partner platform merchandising (Amazon, Roku, Samsung, etc.).
• Strong understanding of organic acquisition levers, user funnels, and engagement KPIs.
• Excellent project management and stakeholder communication skills.
• Analytical skills with proven ability to translate data into actionable insights and optimizations.
• Familiarity with CMS, ASO, and analytics platforms.

Preferred Qualifications

• Experience collaborating with cross-functional product, engineering, and BI teams.
• Knowledge of A/B testing methodologies and optimization frameworks.
• Passion for streaming entertainment and audience engagement.

Education

• Bachelor’s degree in Marketing, Business Administration, Product Management, Communications, or Media Studies required, with a focus on digital platforms or product strategy preferred.