Digital Operations & Analytics Lead

Responsibilities

The position will be directly responsible for the following:

• Conduct comprehensive media analysis and evaluation for our customers' media campaigns, focusing on channel and tactic performance, audience engagement, and competitive landscape.
• Utilize advanced analytics tools and methodologies to assess media campaigns, providing insights and recommendations to optimize media investments to support brand strategy.
• Collaborate with cross-functional teams to develop media plans aligned with brand objectives and budgets.
• Create and present high-level analysis supported by detailed reports, highlighting key findings, trends, and actionable insights derived from media data analysis.
• Monitor and analyze market trends, competitive activities, and consumer behaviour to identify opportunities and risks for the brands.
• Keep abreast of industry vendors' offerings and measurement updates.
• Oversee the implementation and tracking of media KPIs to measure campaign effectiveness and ROI.
• Stay updated on industry best practices, technological advancements, and regulatory changes in pharmaceutical promotion to ensure compliance and innovation in media strategies.

Technical Experience

• 6-9 years of extensive experience in media analysis, particularly within the pharmaceutical or healthcare industry.
• Deep understanding of digital channels, marketing tactics, brand strategies, and marketing analytics.
• Prior experience with analysis of campaigns deployed on pharma-focused platforms for HCPs and patients (e.g., WebMD/Medscape, Doximity, SEM, Social media, etc.), email marketing platforms, display/programmatic exchanges is essential.
• Strong proficiency in media analytics tools GA4, Double Click Manager, Omniture, UTM Tracking (GTM etc.), DMPs.
• Excellent analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Exceptional communication and presentation abilities to convey findings effectively to stakeholders at all levels.
• Proven track record of successful media strategy development and implementation for pharmaceutical brands.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
• Good hands-on experience in advanced Excel, SQL and/or Python will be an added advantage.
• In-depth understanding of pharmaceutical marketing regulations and compliance guidelines is highly desirable.
• Experience of working in large teams and using collaboration tools like GIT, Jira, and Confluence.
• Experience working with some of the following marketing data sources:
• Traditional: TV / Print / Email
• Digital: Social Media (Twitter/Facebook) / Display Ads / Search / Website data
• Experience leading project teams with members with different roles and skills.
• Experience working in hybrid onshore/offshore team models.
• Strong communication and stakeholder management skills including client interactions/client handling.

Behavioral Competency

• Customer Focus - Dedicated to meeting the expectations of internal and external clients.
• Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions. Probes all fruitful sources for answers. Is excellent at honest analysis. Looks beyond the obvious and doesn't stop at the first answers.
• Learning on the Fly - Learns quickly when facing new problems. A relentless and versatile learner.
• Drive for Results - Able to set priorities; pursue tasks tenaciously with a need to finish. Able to overcome setbacks which may occur along the way.
• Team Player - Able to work within and across teams with a positive attitude and a go-getter mindset. Ability to guide and mentor junior members of the team.