Digital Marketing Trainer

Tiju's Academy; Kerala; On-site; INR 400,000 - 650,000; Full time

Job summary

Tiju’s Academy, based in Tiruvalla, Kerala, seeks a full-time Digital Marketing Consultant to plan and execute campaigns across online channels, including social media, search, and email. You will develop strategies, optimize content, manage paid and organic initiatives, and monitor performance using web analytics.

You will collaborate with academic and admissions teams to align marketing with enrollment goals, support lead generation and conversions, and analyze market trends to guide

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• Experience with major digital channels and tools (social media, Google Ads, SEO, email marketing).
• Strong written and verbal communication skills for clear content.
• Ability to work collaboratively with cross-functional teams on multiple projects.
• Prior experience in education, training, or test-prep sectors is an advantage.
• Marketing and Sales experience to support brand promotion and enrollment growth.
• Knowledge of web analytics to track campaign performance and generate insights.

Responsibilities

• Plan and execute digital marketing campaigns across online channels.
• Develop marketing strategies and optimize campaign content.
• Manage paid and organic initiatives and monitor performance with analytics.
• Collaborate with academic and admissions teams to align marketing with enrollment goals.
• Support lead generation and conversion activities.
• Analyze market trends and prepare regular performance reports.

Skills

Marketing & Sales

Digital Marketing

Marketing Strategy

Web Analytics

Communication

Cross-functional Collaboration

Education

Bachelor’s degree in Marketing/Business/Communications or related field

Tools

Google Ads

SEO

Email Marketing

Social media platforms

Job description

Company Description

Tiju’s Academy is a leading OET and IELTS coaching institution based in Kerala, India, with campuses in Mavelikara and Tiruvalla. Established in 2021, the academy focuses on delivering high-quality, up-to-date language training to healthcare professionals and others aiming to build careers abroad. Tiju’s Academy emphasizes strong fundamentals, helping learners develop core language abilities to excel in any assessment. The academy is known for its innovative approach to teaching English grammar, including methods that were previously overlooked in OET training. Learners benefit from a structured, foundation-first methodology designed to support long-term growth and success.

Role Description

This is a full-time, on-site Digital Marketing Consultant role based at Tiju’s Academy in Tiruvalla. The consultant will plan and execute digital marketing campaigns to promote the academy’s programs across online channels, including social media, search, and email. Daily tasks include developing marketing strategies, creating and optimizing campaign content, managing paid and organic initiatives, and monitoring performance using web analytics tools. The role involves collaborating with academic and admissions teams to align marketing efforts with enrollment goals, supporting lead generation and conversion activities. The consultant will also analyze market trends, recommend improvements to the digital presence, and prepare regular performance reports to guide decision-making.

Qualifications

• Candidates should possess skills in Marketing and Sales to support brand promotion, lead generation, and enrollment growth.
• Candidates should possess skills in Digital Marketing and Marketing Strategy to plan, execute, and optimize online campaigns.
• Candidates should possess skills in Web Analytics to track campaign performance, interpret data, and generate actionable insights.
• Strong written and verbal communication skills, with the ability to create clear, engaging content for diverse audiences.
• Experience with major digital channels and tools (e.g., social media platforms, Google Ads, SEO, email marketing) is highly beneficial.
• Proven ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in education, training, or test-preparation sectors is an advantage.