Digital Marketing Specialist - SEO, Website & Social Strategy (EdTech)

Uplers; Guwahati; Remote; INR 15,00,000 - 17,00,000; Full time

Job summary

A leading hiring support firm is seeking a Digital Marketing Specialist to lead organic growth for an EdTech innovator. This remote position requires 3-5 years of digital marketing experience, with a strong emphasis on SEO, website optimization, and social media strategies. The ideal candidate will bring startup experience and proficiency in tools like Google Analytics and SEMrush. Join a passionate team to make an impactful contribution in the education sector.

Benefits

Flexible hours

Qualifications

• 3–5+ years of experience in digital marketing with a focus on organic growth.
• Knowledge of SEO best practices and website optimization.
• Experience managing brand presence on social media.

Responsibilities

• Manage and optimize website SEO and social media presence.
• Develop comprehensive SEO strategies for the EdTech space.
• Analyze performance using GA4 and Google Search Console.

Skills

Start Up Experience

Conversion Tracking

Keyword Research

Technical SEO

Meta Ads

Edtech Experience

Google Ads

SEO Strategy

GA4 Expertise

Website & Content Strategy

Google Search Console

Cross-border Marketing

Tools

Google Analytics

SEMrush

Google Tag Manager

Job description

Experience: 3.00 + years

Salary: INR 1500000-1700000 / year (based on experience)

Expected Notice Period: 15 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: mentomind.ai)

(*Note: This is a requirement for one of Uplers' client - MM)

What do you need for this opportunity?

Must have skills required:

Start Up Experience, Conversion Tracking, Keyword Research, Technical SEO, Meta Ads, Edtech Experience, Google Ads, seo strategy, Ga4 expertise, Website & Content Strategy, Google Search Console, Cross-border marketing

MM is Looking for:

Digital Marketing Specialist - SEO, Website & Social Strategy (EdTech)

Lead Organic Digital Growth for an EdTech Innovator

Are you a strategic digital marketer passionate about education, SEO, and building high-impact web and social experiences? MentoMind, a fast-growing EdTech innovator, is seeking a Digital Marketing Specialist to drive our organic growth through smart content, website optimization, social media strategy, with paid campaigns as a supporting channel.

About MentoMind

MentoMind is on a mission to make learning more engaging, effective, and accessible. We're creating cutting-edge educational experiences, and we need a digital marketer who can elevate our brand through organic visibility, strategic content, and community engagement.

What You'll Do

You’ll lead digital growth by managing and optimizing our website, SEO strategy, and social media presence, with paid media acting as a supporting channel.

Website & Content Strategy

• Oversee website structure, performance, and user experience.
• Collaborate with designers and developers to build a modern, high-converting website that reflects our brand and educational mission.
• Regularly add and optimize SEO-focused content (blog posts, landing pages, product pages).
  
  
  

SEO Strategy

• Develop and execute comprehensive on-page, off-page, technical, and local SEO strategies tailored to the EdTech space.
• Conduct keyword research, competitor analysis, and site audits.
• Monitor and improve search visibility using tools like Google Search Console, SEMrush, etc.
  
  
  

Social Media Strategy

• Manage our presence across LinkedIn, Instagram, Facebook, and YouTube.
• Plan and execute an organic content calendar that supports educational messaging and brand growth.
• Analyze performance and refine strategy based on engagement and audience insights.
  
  
  

Paid Media

• Assist in running and optimizing Google Ads and Meta Ads campaigns.
• Collaborate on organic assets (content and landing pages) to support paid conversion goals.
• Analyze campaign data to inform cross-channel strategy.
  
  
  

Analytics & Optimization

• Track KPIs across website, SEO, and social platforms.
• Use GA4, Google Tag Manager, and related tools to measure performance and guide improvements..
  
  
  

What You’ll Bring

• 3–5+ years of experience in digital marketing, with a strong emphasis on organic growth (SEO, content, website, and social media).
• Deep knowledge of SEO best practices, website optimization, and content strategy.
• Experience managing and growing brand presence on social media platforms.
• Proficiency in tools such as Google Analytics (GA4), Google Search Console, SEMrush, or similar platforms.
• Familiarity with running and supporting Google Ads and Meta Ads campaigns.
• Excellent written and verbal communication skills.
• Experience in EdTech, e-learning, or education-focused campaigns.
  
  
  

Why Join MentoMind?

• Work remotely with flexible hours (Eastern Time Zone overlap required)
• Make a real impact in the growing EdTech space
• Collaborate with a passionate team of educators, creators, and technologists
• Opportunity to lead and shape the company’s digital marketing direction
  
  
  

If you’re excited to lead organic digital growth in the EdTech space through website excellence, SEO mastery, and social media storytelling, we want to hear from you.

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  
  
  

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!