Digital Marketing Specialist

Dipole Tech Innovations OPC PVT Ltd; Sahibzada Ajit Singh Nagar; On-site; INR 350,000 - 650,000; Full time

Job summary

Dipole Tech Innovations OPC Pvt Ltd in Mohali is seeking a Digital Marketing Specialist with 1-2 years of hands-on experience to drive our online presence. You will develop and execute campaigns across digital channels, optimize website, social media, email marketing, SEO and PPC to reach target audiences.

Collaborate with sales, product management and design to ensure alignment with business goals, create engaging content, monitor KPIs, analyze data, and stay ahead of industry trends to

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Proficiency with GA, Google Ads, social media tools, Mailchimp/HubSpot, and WordPress.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Excellent communication and collaboration with cross-functional teams.
• Certifications in digital marketing are a plus.

Responsibilities

• Develop and implement digital marketing campaigns aligned with business goals.
• Manage and optimize website, social media, email, SEO, and PPC channels.
• Create engaging content for copy, blog posts, social media, newsletters, and multimedia.
• Conduct market research and competitive analysis on trends and opportunities.
• Monitor KPIs and adjust strategies to improve results.
• Collaborate with sales, product, and design teams for alignment.
• Stay updated on trends and recommend innovative strategies.
• Maintain brand consistency and adhere to guidelines.
• Ensure compliance with privacy and data protection policies.

Skills

Digital Marketing

SEO

SEM

Content Marketing

Analytics

Social Media Marketing

PPC

Email Marketing

WordPress

Team Collaboration

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Hootsuite

Buffer

Mailchimp

HubSpot

WordPress CMS

Job description

Experience: 1-2 years

Job Type: Full Time

Job Category: IT

Job Location: MOHALI (WORK FROM OFFICE)

Qualification: Bachelor Degree Must

Working Days: 5 days in a week (Every Sat-Sun off)

As a Digital Marketing Specialist at Dipole Tech Innovations (OPC) Pvt Ltd, you will be responsible for developing and executing digital marketing strategies to enhance our online visibility, attract target audiences, and drive engagement across various digital platforms.

Key responsibilities:

• Develop and implement comprehensive digital marketing campaigns aligned with business goals and target audience demographics.
• Manage and optimize various digital channels, including but not limited to company website, social media platforms, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Create engaging and relevant content for digital platforms, including website copy, blog posts, social media posts, email newsletters, and multimedia content (e.g., videos, infographics).
• Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the digital marketing landscape.
• Monitor key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing efforts, analyze data insights, and adjust strategies as needed to improve results.
• Collaborate with cross-functional teams, including sales, product management, and design, to ensure alignment and integration of digital marketing initiatives with overall marketing and business objectives.
• Stay abreast of emerging digital marketing trends, tools, and technologies, and recommend innovative strategies to stay ahead of the competition and drive continuous improvement.
• Maintain brand consistency and adhere to company guidelines in all digital marketing communications and assets.
• Stay updated on industry regulations and compliance requirements related to digital marketing practices, privacy laws, data protection, etc., and ensure adherence to relevant policies and standards.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, social media management tools (e.g., Hootsuite, Buffer), email marketing platforms (e.g., Mailchimp, HubSpot), and content management systems (e.g., WordPress).
• Strong understanding of digital marketing principles, techniques, and best practices, with a focus on SEO, SEM, social media marketing, email marketing, and content marketing.
• Excellent communication, collaboration, and interpersonal skills, with the ability to effectively engage with cross-functional teams and external stakeholders.
• Certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot) a plus.

Join our team at Dipole Tech Innovations (OPC) Pvt Ltd and unleash your creativity, innovation, and passion for digital marketing to drive meaningful impact and contribute to our mission of transforming the digital landscape.