Digital Marketing Specialist

Navalt; Kottayam; On-site; INR 3,00,000 - 6,00,000; Full time

Job summary

An established industry player in shipbuilding is seeking a Digital Marketing and Content Strategist to elevate their online presence. This role involves crafting engaging content, managing social media platforms, and executing targeted marketing campaigns. The ideal candidate will combine strategic thinking with creativity, ensuring all content aligns with brand guidelines. You'll also analyze website performance, implement SEO strategies, and collaborate with the team to drive brand growth. If you're passionate about digital marketing and eager to make an impact, this opportunity is perfect for you.

Qualifications

• Excellent written and verbal communication skills in English.
• Strong proficiency in SEO optimization and website management.

Responsibilities

• Develop compelling content for websites and social media.
• Plan and execute marketing campaigns on various platforms.

Skills

Content Creation

SEO Optimization

Social Media Management

Email Marketing

Analytical Skills

Communication Skills

Tools

WordPress

Google Ads

Google Analytics

Meta Business Suite

Job description

Digital Marketing and Content Strategist

Roles and Responsibilities:

Content Creation and Branding:

• Develop compelling content for websites, social media posts, blogs, newsletters and copywriting content sales brochures, flyers, and campaigns.
• Ensure all content aligns with brand guidelines and effectively communicates the company’s vision.

Award and Challenge Submissions:

• Collaborate with the team to prepare and submit applications for relevant awards and challenges.

Social Media Management:

• Oversee social media platforms in accordance with the marketing calendar.
• Engage and grow social media audience through targeted content and interactions.

Marketing Campaigns:

• Plan and execute marketing campaigns on Meta, X, LinkedIn, and Google Ads according to the marketing calendar.
• Optimize campaigns for maximum reach and impact.

Brainstorming and Collaboration:

• Participate in brainstorming sessions with the marketing team to develop organic and paid marketing strategies.
• Contribute innovative ideas and strategic insights to enhance branding efforts.

Website Management and SEO:

• Utilize strategic management tools to analyze and optimize website traffic and visitor engagement.
• Implement on page SEO strategies to improve search engine rankings and visibility.

Growth and Content Strategies:

• Assist in developing and implementing brand growth and business development strategies based on market trends.
• Research and recommend content strategies that align with company goals.

Email Marketing:

• Manage email marketing channels to maintain a steady flow of communication with our email list.
• Craft and schedule engaging email campaigns to nurture leads and drive conversions.

Requirements:

• Excellent written and verbal communication skills in English.
• Ability to create engaging and persuasive content.
• Strong Proficiency in SEO optimization and website management, especially with WordPress.
• Strong analytical skills to track and improve website performance.
• Meticulous attention to detail and ability to meet deadlines consistently.
• Ability to effectively engage and grow social media audiences.
• Eagerness to learn and collaborate on all deliverables with the team.
• Openness to feedback and continuous improvement.
• Familiarity with marketing tools and platforms such as Word Press, Google Ads, Google Analytics, Meta Business Suite, and email marketing software.

This role combines strategic thinking with creative content development, making it perfect for someone passionate about digital marketing and content strategy.

Industry

• Shipbuilding

Employment Type

• Full-time