Digital Marketing Specialist

Gartner, Inc.; Gurugram District; Hybrid; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Group Medical Insurance

Parental Leave

Employee Assistance Program (EAP)

Paid time off

Job summary

Gartner, Inc. is seeking an Email Marketing Specialist as part of Global Sales Strategy & Operations (GSSO). You will join the Global Marketing team to design and deploy email campaigns that engage clients and prospects, using Eloqua 10, with a focus on list management, HTML creation, analysis, and optimization.

The role offers growth in digital acquisition and global stakeholder collaboration. This position emphasizes production, analysis, and continuous improvement while supporting Gartner’s

Qualifications

• Bachelor’s degree in arts or sciences is required.
• 2+ years of industry experience in email marketing or digital marketing.
• Experience with Eloqua or similar Marketing Automation tool is required.

Responsibilities

• Manage deployment of inbound and outbound email communications.
• Create HTML files for email deployment.
• Set up, test, and deploy emails tied to specific lists.
• Assist with distribution list creation and alignment.
• Maintain the communications calendar and ensure timely material delivery.
• Generate production reports and dashboards for campaign performance.
• Collaborate with stakeholders to meet campaign requirements and optimize outreach timing.

Skills

Email marketing

Analytical thinking

Stakeholder collaboration

Attention to detail

Communication

Education

Bachelor’s degree in arts or sciences

Tools

Eloqua

HTML

Job description

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5,000 associates who sell to every major function, industry and market sector around the world.

About the role: The role is a part of the Global Marketing team in GSSO. Within GSSO, the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner’s insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling experiences across the buyer journey. The Email Marketing Specialist will join the Digital Acquisition team and will work on organizing and managing email communications to clients and/or prospects. Specific duties include but are not limited to list management, email development and deployment using Eloqua 10, metric pulls and analysis, and testing of new approaches to email communication. This position will have the opportunity to develop business skills and acquire a broad understanding of Gartner with growth opportunities in digital marketing.

What you will do:

Production

• Manage deployment of inbound and outbound email communications
• Create HTML files for email deployment
• Set up, test, and deploy emails tied to specific lists
• Assist with distribution list creation and alignment
• Help maintain the communications calendar to ensure right balance of outreach and timely completion of material
• Contribute to various production tracking reports
• Collaborate with stakeholders and peers effectively to gather campaign production requirements and ensure appropriate audiences are reached effectively at the optimal times with the ideal message
• Conduct QA/QC as needed
• Help identify opportunities for business process improvement and implementation of new technologies

Analysis

• Assist with analysis to determine email effectiveness
• Create reports and dashboards on email and web product performance. Identify opportunities for improvement based on performance
• Recommend changes to optimize programs based on analytical findings, business/industry best practices and current business needs

What you will need:

• Bachelor’s degree in arts or sciences
• Industry experience of minimum 2 years
• Good Excel skills and ability to work with Formulas and formatting in Excel
• Experience of working with global stakeholders
• Experience of Eloqua or similar Marketing Automation tool
• Experience of HTML is preferred
• Excellent oral and written communication skills
• Strong attention to detail
• Exceptional client service ethic
• Strong work ethic and willingness to take ownership for wide-ranging responsibilities
• Superior problem-solving ability and ability to think “outside the box.”
• Ability to form and test hypotheses with available data and industry/corporate best practices
• Tolerance for ambiguity and self-drive to operate in an entrepreneurial setting
• Proven ability of managing tasks from beginning to end with strict adherence to deadlines

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more!
• Collaborative, team-oriented culture that embraces diversity
• Professional development and unlimited growth opportunities

#LI-SJ1 #GSSO

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes. It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at [phone] or by sending an email to [e-mail].

At Gartner, we guide the leaders who shape the world. Over 13,000 client enterprises worldwide rely on Gartner for actionable, objective business and technology insights. Our teams of thinkers and doers know that staying curious is the best way to shape the future, for ourselves and our clients. Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.