Digital Marketing & Search Engine Optimization Professional

Rocket Flyer Technology; Gurugram District; On-site; INR 5,00,000 - 8,00,000; Full time

Job summary

A leading technology firm in Gurugram is seeking an experienced SEO/SEM Manager to develop and manage their online presence. You will be responsible for driving business growth through optimization strategies and managing PPC campaigns. The ideal candidate should have 1-3 years of proven SEO/SEM experience and be familiar with analytics tools. Strong communication and problem-solving abilities are essential for this role.

Qualifications

• Proven SEO/SEM experience (1-3 years).
• In-depth experience with website analytics tools.
• Up-to-date with the latest trends and best practices in SEO and SEM.

Responsibilities

• Develop optimization strategies to increase search engine results rankings.
• Monitor and evaluate search results across major search channels.
• Research SEO keywords for website and marketing materials.

Skills

SEO

SEM

PPC Campaign Management

Digital Marketing

Content Writing

Education

Master's degree in digital marketing or related fields

Tools

Google Analytics

WebTrends

WordPress

Job description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. As an SEO/SEM Manager, you will be responsible for planning, implementing, and managing our SEO/SEM strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business growth and success.

Roles and Responsibilities:

- Develop optimization strategies that increase the company's search engine results rankings.

- Monitor and evaluate search results across the major search channels.

- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.

- Research SEO keywords to use throughout the company's website and marketing materials.

- Write compelling and high-quality website content, including blog posts and page descriptions.

- Update content and website links for maximum optimization and search engine rankings.

- Managing PPC Campaigns.

- Identify key SEO KPIs.

- Monitor redirects, click rate, bounce rate, and other KPIs.

- Work with web developers and marketing teams to properly implement SEO best practices.

- Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc).

Requirements:

- A Master's degree/certification in digital marketing or management or related fields will be preferred. However, any graduate can apply for this position if they have relevant experience.

- Proven SEO/SEM experience (1-3 years).

- In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends, etc).

- Proven SEM experience in managing PPC campaigns.

- Up-to-date with the latest trends and best practices in SEO and SEM.

- Solid understanding of performance marketing, conversion, and online customer acquisition.

- Understanding of search engine algorithms and ranking methods.

- Familiarity with WordPress or other content management systems.

- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.

- Outstanding ability to think creatively, and strategically, and identify and resolve problems.

- Excellent verbal and written communication skills.

- Ability to work within a team and independently.