Digital marketing Manager/ Senior Digital marketing Executive

Propstory.com; Bengaluru; On-site; INR 5,00,000 - 8,00,000; Full time

Job summary

A digital marketing agency in Bengaluru is looking for a Performance Marketing Specialist to manage Google Ads and Facebook Ads campaigns aimed at lead generation. The ideal candidate should have strong communication skills, expertise in ad copywriting, and be proficient in data analysis tools like Google Sheets and Excel. Knowledge of GA4 and Google Tag Manager is a plus. This role offers an opportunity to stay updated with digital marketing trends and refine marketing strategies through competitor analysis.

Qualifications

• Experience in setting up and managing Google Ads campaigns.
• Experience in setting up and managing Facebook Ads campaigns.
• Strong communication skills and proficiency in ad copywriting.

Responsibilities

• Set up and manage Google Ads campaigns for lead generation.
• Set up and manage Facebook Ads campaigns for lead generation.
• Conduct competitor analysis to refine marketing strategies.

Skills

Google Ads management

Facebook Ads management

Lead generation

Ad copywriting

Data analysis

Tools

Google Sheets

Excel

GA4

Google Tag Manager

Job description

1. Set up and manage Google Ads campaigns for lead generation, including optimization, analysis, and reporting.
2. Set up and manage Facebook Ads campaigns for lead generation, including optimization, analysis, and reporting.
3. Strong communication skills with expertise in ad copywriting.
4. Knowledge of GA4 and Google Tag Manager is an added advantage.
5. Proficient in Google Sheets and Excel for reporting and data analysis.
6. Stay updated with industry trends and best practices.
7. Conduct competitor analysis to refine marketing strategies.

Performance Marketing Specialist
Google Ads & Facebook Ads Expert
PPC Campaign Manager
Lead Generation & Conversion Optimization
Digital Advertising & Media Buying
GA4 & Google Tag Manager Proficiency
Competitor Analysis & Reporting