Digital Marketing Manager - Demand Generation

Uplers; Aurangabad; Remote; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading digital marketing firm in India is seeking an experienced Demand Generation Manager to drive marketing campaigns and generate high-quality leads. The ideal candidate must have over 5 years of B2B experience in managing campaigns for in-house products, especially in international markets. This remote position offers a dynamic work environment and opportunities for professional growth.

Qualifications

• Minimum 5 years relevant experience.
• Experience managing Demand Generation for in-house products or services.
• B2B experience in generating demand in international locations.

Responsibilities

• Plan and execute digital marketing campaigns.
• Drive SQLs for a service vertical.
• Build and maintain social media presence.
• Measure and report on campaign performance.
• Optimize spend and performance based on insights.
• Collaborate with internal teams for user experience.

Skills

Demand Generation

Content Marketing

Inbound Marketing

Outbound Marketing

Strategic Partnership

Job description

Experience: 5.00 + years

Salary: Confidential (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

Note: This is a requirement for Uplers.

What do you need for this opportunity?

Must have skills required: Demand Generation, Content Marketing, Inbound Marketing, Outbound marketing, Strategic partnership

Job Overview

Responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.

Key Responsibilities

• Planning and executing digital marketing campaigns (including but not limited to) Web, SEO, SEM, email, social media, marketing automation and display advertising
• Driving SQLs for a service vertical and working closely with the sales team for closing deals
• Building and maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Brainstorming new and creative growth strategies
• Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrumenting conversion points and optimizing user funnels
• Driving collaborations for business growth
• Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
• Lead a team of digital marketing and lead generation executives to achieve monthly and quarterly goals

Education, Expertise & Experience

• Minimum 5 years relevant experience
• Ability to drive marketing campaigns- end to end
• An eye for detail
• Coordination with cross-functional teams to drive results
• Lead generation - develop and implement campaigns for traffic & leads
• Develop and maintain a network of relationships with key stakeholders
• Market research and competitor mapping for better positioning of services.
• Should have good written communication, research, and team-building skills.

Important Notes

We are only looking for candidates who are currently managing Demand Generation for In-house products or Services. We need someone with only B2B experience and someone who has generated demand in international locations (Mainly the US).

How to apply for this opportunity

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!