Digital Marketing Manager

SofSter; Sahibzada Ajit Singh Nagar; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A digital marketing firm is seeking a highly-creative Digital Marketing Manager to lead their marketing team. This role involves planning, implementing, and monitoring digital marketing campaigns to grow brand influence and loyalty. The ideal candidate should have experience in marketing and social media management, along with excellent communication and analytical skills.

Qualifications

• Experience in marketing and social media management.
• Outstanding communicator with excellent interpersonal skills.
• Demonstrates analytical skills.

Responsibilities

• Design and oversee digital marketing strategies.
• Develop campaign budgets and monitor performance.
• Manage social media platforms and blogs.
• Prepare reports on marketing campaigns.
• Identify trends affecting the industry.

Skills

Digital marketing

Social media management

Communication

Analytical skills

Job description

Digital Marketing Manager Job brief: We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Handle blogs.
• Prepare accurate reports on our marketing campaigns' overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work extensively on LinkedIn and help in lead generation.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Establish and report on digital channel success metrics such as SEO, SEM, and Social Media Conversion Rate.