Digital Marketing Manager

PRP Professional Edge Associates; Mumbai Suburban; On-site; INR 6,00,000 - 10,00,000; Full time

Job summary

A leading financial services firm in Mumbai is seeking a marketing professional to develop and implement strategies that drive qualified traffic. The ideal candidate will have proven marketing experience and a strong understanding of online campaigns. You'll work closely with industry partners and manage budgets to ensure effective marketing execution. This role is open to MBA freshers as well.

Qualifications

• Proven experience in devising and leading marketing campaigns.
• Comfortable with metrics and processing figures.
• Up-to-date with online marketing best practices.

Responsibilities

• Develop marketing strategies to attract traffic.
• Implement and manage marketing campaigns.
• Produce engaging content for website and blog.
• Build partnerships with industry players.
• Monitor and report on campaign performance.

Skills

Marketing experience

Audience identification

Website analytics tools

Google Adwords optimization

Numerical literacy

Copywriting

Online marketing trends

Education

BSc/MSc degree in Marketing or related field

MBA freshers

Tools

Google Analytics

Job description

About the Organization:

PRP group is a financial services conglomerate with focus on both fund based and non-fund

based services. Incepted in 2013, PRP is a decade old financial services company having

business verticals across Debt Capital Markets, Institutional Advisory and Investment Banking.

It is one of the top 10 DCM players and has close to INR 42,500 crore of AssetsUnderAdvisory. Moolaah (Sister concern of PRP) is an independent wealthtech ecosystem, with the aim of delivering a better financial future to individuals and families with the help of Moolaah Partners. The brand is owned by iAltinvest Pvt. Ltd. We are Indias first digital family office! We provide an integrated solution for investors financial needs incorporating one-in-all-approach to manage, monitor, execute & transact across Moolaah Solutions.

Job Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements and skills:

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications and skills:

• BSc/MSc degree in Marketing or related field
• Prior work experience into Insurance/Mutual fund/Fixed Deposit/Personal Finance/ Wealth tech will be an added advantage. (Minimum 2 years experience).
• The role is also open to MBA Freshers.

Join our growing team and help us make a difference in people's financial futures. If you are a driven and motivated sales professional with a passion for investing, we encourage you to apply. Please submit your resume and cover letter for consideration at [e-mail]