Digital Marketing Manager

Remedies Earthing Systems; Lucknow; On-site; INR 3,00,000 - 6,00,000; Full time

Job summary

A leading marketing firm in Lucknow is looking for a digital marketing specialist to develop and implement effective strategies. You will manage social media campaigns, SEO efforts, and analyze performance metrics to enhance online visibility. The ideal candidate has a passion for digital marketing and experience with platforms such as Google Ads and Meta.

Responsibilities

• Develop and implement effective digital marketing strategies to drive online traffic.
• Plan and manage Meta ad campaigns with a focus on ROAS.
• Handle complete social media marketing content strategy and analytics.
• Execute and optimize Google Ads / SEM campaigns.
• Conduct SEO analysis and implement strategies to improve organic rankings.

Job description

Responsibilities

• Develop and implement effective digital marketing strategies to drive online traffic, lead generation, and brand awareness
• Plan and manage Meta (Facebook/Instagram) ad campaigns with a focus on ROAS and conversion
• Handle complete social media marketing (SMM) content strategy, scheduling, engagement & analytics
• Execute and optimize Google Ads / SEM campaigns including search, display, and remarketing
• Conduct SEO analysis and implement on-page & off-page strategies to improve organic rankings
• Lead conversion rate optimization (CRO) efforts across website & landing pages
• Generate quality leads using multichannel strategies and monitor CPL & ROI
• Analyze campaign performance and prepare weekly/monthly reports & dashboards
• Collaborate with design, content, and development teams for high-performing campaigns
• Manage media planning, buying, and overall digital budget allocation effectively
• Stay updated with trends, platform changes, and competitor analysis to remain ahead in the digital landscape