Digital Marketing Manager

Pink Shadow Media & Entertainment Pvt. Ltd.; Bardhaman; On-site; INR 30,000 - 50,000; Full time

Job summary

A dynamic advertising agency in Bardhaman is seeking a Digital Marketing & PPC Project Manager. This full-time role involves managing PPC projects, optimizing campaigns for performance, and leading client communication. Ideal candidates should have a Bachelor’s degree and over 3 years of relevant experience, particularly in Google and Meta Ads. Competitive salary offered.

Qualifications

• 3+ years of experience in digital marketing & PPC campaign management.
• Proven track record of managing Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns.
• Strong knowledge of SEO, SEM, and reporting tools.

Responsibilities

• Lead and manage digital marketing & PPC projects from initiation to delivery.
• Optimize campaigns for ROI, conversions, and cost efficiency.
• Act as a point of contact for clients on digital campaigns.

Skills

Digital marketing strategy

PPC campaign management

Analytical skills

Client communication

Project management

Education

Bachelor’s degree in Marketing or related field

MBA (preferred)

Tools

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

Job description

Pink Shadow Media & Entertainment Pvt. Ltd. is a leading customer-centric Advertising and Marketing Agency. We help clients create their brand identity and empower businesses worldwide through services such as ATL & BTL Marketing, Lead Generation, B2B and B2C Marketing, Digital Marketing, Website & Software Development and various creative services. Our strengths include offering all services under one roof, a dedicated team for all activities, our own production house, and prompt, all-time support.

Role Overview

The Digital Marketing & PPC Project Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms. This role requires a balance of strategic thinking, analytical expertise, client communication, and project management skills.

Key Responsibilities

• Lead and manage digital marketing & PPC projects from initiation to delivery.
• Coordinate with creative, design, and technical teams to ensure smooth execution.
• Monitor team performance and ensure timelines are met.
• Prepare reports, performance reviews, and client updates.

PPC Campaign Management

• Plan, set up, and manage paid campaigns on Google Ads, Bing, Meta Ads, LinkedIn, YouTube, and other platforms.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns for ROI, conversions, and cost efficiency.
• Track, analyze, and report campaign performance with actionable insights.

Digital Marketing Strategy

• Develop and implement digital marketing strategies for clients.
• Manage SEO, SEM, social media ads, and performance marketing.
• Create outreach plans, proposals, and client pitch presentations.
• Stay updated with industry trends, tools, and algorithms (Google, Gemini AI, Meta).

Client Communication & Reporting

• Act as a point of contact for clients on digital campaigns.
• Present campaign results and strategic recommendations.
• Handle client queries with professionalism and efficiency.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 3+ years of experience in digital marketing & PPC campaign management.
• Proven track record of managing Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns.
• Strong knowledge of SEO, SEM, Google Analytics, Google Tag Manager, and reporting tools.
• Excellent project management and leadership skills.
• Strong analytical mindset with data-driven decision-making.
• Good communication and client-handling abilities.
• Ability to multitask and work under tight deadlines.

Preferred Certifications (Added Advantage)

• Google Ads Certification
• Meta Blueprint Certification
• HubSpot / SEMrush / Analytics certifications

This is a full-time, permanent position with a competitive salary as per industry standard. The work location is Bardhaman, W.B (in-person). Interested and potential candidates are invited to apply or mail their updated CV to [e-mail] or Whatsapp at 7601945505.