Digital Marketing Lead - North Europe

Wm. Wrigley Jr.; Ahmedabad District; On-site; INR 12,00,000 - 18,00,000; Full time

Job summary

A leading pet care company is seeking a strategic marketing leader to enhance brand value and consumer engagement for its Cluster. The ideal candidate will have proven experience in brand strategy, digital marketing, and leadership. This role includes leading brand diagnostics, managing marketing campaigns, and collaborating with global teams to create impactful activations. Competitive salary and benefits are offered.

Benefits

Competitive salary

Company bonus

Learning and development opportunities

Qualifications

• Proven experience leading marketing for a major brand or corporation.
• Deep expertise in brand strategy, media, digital, and CRM.
• Genuine curiosity for consumers and passion for pet welfare.

Responsibilities

• Lead brand and healthy pet diagnostics to shape Cluster Brand Activation Plan.
• Create integrated, insight-led campaigns for premium brand experience.
• Manage A&P budgets to maximize impact and ROI.
• Drive engagement, conversion, and retention across Pet Owner touchpoints.
• Collaborate with global teams for best-in-class activations.

Skills

Brand strategy

Digital marketing

Consumer insights

Leadership

Job description

Job Description:

What are we looking for? Are you passionate about building brands that make a positive difference for pets and the people who love them? We’re looking for a strategic and purpose-driven marketing leader to accelerate demand and strengthen the Royal Canin brand across our Cluster.

In this role, you’ll uncover deep insights around Pet Ownership and healthy pet needs to shape our brand strategy — bringing to life meaningful, data-driven experiences for Pet Owners across all touchpoints. You’ll turn strategy into impact: driving awareness, engagement, and loyalty, while delivering both short-term growth and long-term brand value.

Key Responsibilities

• Proven experience leading marketing for a major brand or corporation.
• Deep expertise in brand strategy, media, digital, and CRM.
• Strategic agility, strong leadership, and the ability to influence across a matrixed environment.
• Genuine curiosity for consumers and passion for making pets’ lives healthier and happier.

What You Will Do

• Lead brand and healthy pet diagnostics to shape the Cluster Brand Activation Plan.
• Create integrated, insight-led campaigns that deliver a seamless, premium brand experience.
• Manage A&P budgets to maximize impact and ROI.
• Drive engagement, conversion, and retention across all Pet Owner touchpoints.
• Collaborate with global and regional teams to deliver best-in-class activations.

What You Can Expect From Mars

• Work alongside diverse, talented Associates guided by our Five Principles.
• Join a purpose-led company building the world we want tomorrow, today.
• Enjoy best-in-class learning and development through Mars University.
• Receive a competitive salary and benefits package, including company bonus.