Digital Marketing Lead

WINTECH SERVICES INDIA PRIVATE LIMITED; Hyderabad; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A digital marketing agency is seeking a Digital Marketing Executive to implement and oversee SEO, SMO, and Google Ads strategies. Candidates should have at least 4 years of experience and a strong background in analytical skills and web technologies. The role includes monitoring web analytics and improving website engagement. Excellent writing skills and familiarity with social media are essential. This position is located in Hyderabad, India.

Qualifications

• At least 4 years experience in SEO, SMO and PPC.
• Candidate should be able to analyze data and formulate strategies.
• Experience with standard suite of SEO tools is significant.

Responsibilities

• Implement SEO, SMO and Google Ads strategies for revenue growth.
• Monitor web analytics dashboards and reports.
• Enhance website performance and improve engagement.

Skills

SEO strategies

Social Media Optimization

Google Ads

Analytical skills

Mobile web technologies

Research skills

Writing skills

Tools

SEMrush

Google Analytics

Google Search Console

Job description

Digital Marketing Executive

Job description

• Candidate will be responsible for Implementation of the SEO, SMO and Google Ads (adwords) strategies and revenue growth which will eventually lead in adding to the ROI and achieving target goals
• Candidate will Oversee the delivery of all SEO, Google Ads (adwords) and Social Media
• Candidate should be responsible to leverage all best practices and tools for example: Landing pages, nurturing campaigns & keywords search
• Candidate should have the ability to audit websites, analyse data and formulate strategies
• Candidate should keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Candidate will monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas

Roles and Responsibilities:

• Significant experience of the standard suite of SEO tools (such as SEM Rush, AHREFS, Google Search Console, Google Analytics/Google Tag Manager, etc) and the ability to spot trends errors and opportunities
• Good understanding of mobile web technologies (AMP, Responsive web design) and their impact on SEO
• Outstanding knowledge of Search Engine Algorithms and their most recent updates
• Proven analytical skills, including the ability to interpret data and prepare actionable reports
• Enhance Search (SEO & Onsite) performance, drive quality, generate relevant traffic and improve engagement on the website
• At least 4 years experience working in SEO, SMO and PPC

Preffered Skills:

• Hands on experience with MS Office, WordPress, Social Media Platforms, designing and video editing tools
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Strong Research Skills
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• Exposure to US Markets is a great advantage