Digital Marketing Intern

Securium Solutions Pvt Ltd.; Dadri; On-site; INR 152,000 - 182,000; Full time

Job summary

Securium Solutions Pvt Ltd. is seeking a creative Social Media Intern to manage and grow our brand presence across social platforms. The role emphasizes hands-on content creation, campaign management, and performance tracking to drive engagement and leads.

The ideal candidate should show hands-on experience with content plans, platform features, and analytics tools, while delivering fresh ideas and consistent posting within a dynamic IT training and certification context.

Qualifications

• Freshers welcome; internship role in social media marketing.
• Strong written and verbal English communication.
• Hands-on with content creation and campaign tracking.
• Basic SEO and digital marketing concepts understood.

Responsibilities

• Manage social platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Plan, create, and publish posts, reels, carousels, and videos.
• Execute social media strategies aligned with goals.
• Run and optimize paid campaigns (Meta Ads, LinkedIn Ads).
• Monitor trends, analyze performance, and generate monthly reports.

Skills

English proficiency

Social media strategy

Content creation

Campaign management

Analytics mindset

Copywriting

Audience engagement

Education

Diploma in Digital Marketing

Tools

Canva

Hootsuite

Buffer

Job description

About the job

Location: Noida sector 01

Experience Required: freshers

Employment Type: Internship

Stipend

Max upto 15000 rupees

Preferred Education

Diploma in Digital Marketing will be preferred.

About the Role

We are looking for a creative and data-driven Social Media Interns to manage and grow our brand presence across social platforms. The ideal candidate should have hands-on experience in content creation, campaign management, and performance tracking.

Key Responsibilities

• Manage and handle social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
• Plan, create, and publish engaging content (posts, reels, carousels, videos)
• Develop and execute social media strategies aligned with business goals
• Run paid campaigns (Meta Ads, LinkedIn Ads, etc.) and optimize performance
• Monitor trends, competitors, and audience behavior.
• Analyze performance using tools (Meta Insights, Google Analytics, etc.)
• Generate leads through social media campaigns
• Coordinate with designers and content teams for creatives
• Manage comments, messages, and audience engagement
• Prepare monthly performance reports and insights.

Required Skills & Qualifications

• Excellent English communication skills (both written and verbal)
• Strong understanding of social media algorithms and trends
• Experience with Meta Ads Manager & LinkedIn Campaign Manager
• Basic knowledge of SEO and digital marketing concepts
• Proficiency in tools like Canva, Hootsuite, Buffer, or similar
• Strong copywriting skills with attention to detail
• Analytical mindset with the ability to interpret data

Preferred Skills (Good to Have)

• Experience in EdTech / IT Training / Certification industry
• Video editing skills (Premiere Pro, CapCut, etc.)
• Knowledge of branding and storytelling
• Familiarity with marketing funnels and lead generation strategies

Key KPIs (Performance Metrics)

Organic Growth

• Month-on-month increase in followers/subscribers across platforms
• Growth in organic reach and impressions
• Improvement in profile visits and page visibility

Engagement

• Engagement rate (likes, comments, shares, saves)
• Increase in average engagement per post
• Growth in video views, watch time, and completion rate
• Story engagement (replies, clicks, interactions)

Audience Building

• Net follower growth rate (%)
• Audience quality (relevant followers vs random growth)
• Community building (comments, DMs, conversations)

Lead Generation

• Number of organic leads generated from social platforms
• Leads generated via paid campaigns
• Cost per lead (CPL) optimization
• Conversion rate from social media traffic

Content Performance

• Top-performing content identification
• Reach and engagement per content format (reels, posts, carousels)
• Consistency in posting and content calendar adherence

Campaign Performance

• ROI on paid campaigns
• Click-through rate (CTR) and conversion rate
• Ad engagement and audience targeting efficiency