Digital Marketing Executive

Practiceleague Legaltech; Pune City; On-site; INR 6,00,000 - 10,00,000; Full time

Job summary

An innovative firm is looking for a Digital Marketing Executive to enhance its digital presence and brand reach. This role demands a strategic thinker skilled in SEO, SEM, and analytics, responsible for crafting high-impact campaigns that yield measurable results. You'll oversee paid advertising, collaborate with content creators, and analyze performance data to drive continuous improvement. Join a dynamic team and work on impactful projects that resonate with a wide audience, all while enjoying competitive compensation and benefits.

Benefits

Competitive compensation

Dynamic team environment

Impactful projects

Qualifications

• 6-7 years of experience in digital marketing, preferably in B2B or tech.
• Proven track record in managing successful digital marketing campaigns.

Responsibilities

• Develop and manage digital marketing strategies across various channels.
• Analyze campaign performance data and provide actionable insights.
• Collaborate with content creators to produce engaging content.

Skills

Digital Marketing

SEO

SEM

Google Ads

Social Media Marketing

Content Marketing

Analytics

Email Marketing

Market Research

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEO Tools

Job description

Posted: 30+ days ago Openings: 1 Applicants: 23

Work from Office

Job Summary:

We are seeking an experienced Digital Marketing Executive to drive our digital presence and expand our brand reach. This role requires a strategic thinker with a deep understanding of digital marketing channels, analytics, and content strategies to create high-impact campaigns that deliver measurable results.

Key Responsibilities:

- Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email, and content marketing.

- Oversee and optimize paid advertising campaigns (Google Ads, LinkedIn, Facebook, etc.) to achieve target ROI.

- Collaborate with content creators to produce engaging content aligned with our brand voice and goals.

- Analyze campaign performance data using tools like Google Analytics and provide actionable insights for continuous improvement.

- Manage social media presence and increase engagement across platforms through innovative strategies.

- Conduct market research to identify trends, audience insights, and competitor strategies to enhance campaign effectiveness.

- Lead initiatives in website and landing page optimization for improved user experience and conversion rates.

- Track and report on KPIs, presenting results and improvement strategies to senior management.

Qualifications:

- Bachelor s degree in Marketing, Business, or a related field.

- Minimum of 6-7 years of experience in digital marketing, preferably within B2B or tech industries.

- Proven track record in managing successful digital marketing campaigns.

- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.

- Strong analytical skills with a data-driven approach to marketing strategy.

- Excellent communication skills and the ability to work collaboratively in a team environment.

Why Join Us

- Opportunity to be part of a dynamic, growth-oriented team.

- Work on impactful projects that reach a wide audience.

- Competitive compensation and benefits.

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