Digital Marketing Executive

SG INNOVATION PRIVATE LIMITED; Patna; On-site; INR 279,000 - 446,000; Full time

Job summary

SG INNOVATION PRIVATE LIMITED in Patna is seeking a Digital Marketing Executive to plan and implement digital campaigns across social media, websites, and email to boost brand visibility and engagement. The role involves managing social accounts, creating and optimizing web content, and tracking performance with analytics tools.

You will collaborate with cross-functional teams to ensure consistent messaging and support lead generation.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Strong marketing skills including campaign planning and brand positioning.
• Effective communication for clear messaging and collaboration with stakeholders.
• Social media marketing experience managing platforms and content.
• Web content writing for SEO-friendly digital content.
• Web analytics to monitor metrics and optimize campaigns.
• Familiarity with Google Analytics and social media management tools.
• On-site Patna work in a fast-paced environment.

Responsibilities

• Plan and execute digital marketing campaigns across social media, websites, and email.
• Manage social media accounts and create engaging content.
• Create and optimize web content for SEO and user engagement.
• Track and report campaign performance using web analytics tools.
• Coordinate with cross-functional teams to ensure consistent messaging.
• Monitor market trends and support lead generation activities.

Skills

Campaign planning

Brand positioning

Communication

Social media marketing

Web content writing

Web analytics

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Google Analytics

Social Media Management Tools

Job description

Company Description

SG INNOVATION PRIVATE LIMITED (SGI) is a technology-driven conglomerate focused on architecting India’s digital future. As a parent organization to a diverse ecosystem of innovative companies, SGI is dedicated to transforming how India works, lives, and grows through advanced digital solutions. The company emphasizes forward-thinking, sustainable innovation and the creation of scalable technology platforms. Team members at SGI collaborate across industries to build impactful products and services that drive national progress. Working at SGI offers opportunities to contribute to high-impact digital initiatives and grow in a dynamic, future-focused environment.

Role Description

The Digital Marketing Executive is a full-time, on-site role based in Patna. This role involves planning and executing digital marketing campaigns across channels such as social media, websites, and email to increase brand visibility and engagement. The Digital Marketing Executive will manage social media accounts, create and optimize web content, track and report on campaign performance using web analytics tools, and coordinate with cross-functional teams to ensure consistent messaging. Responsibilities also include monitoring market trends, supporting lead generation activities, and recommending improvements to digital strategies based on data insights. The role requires proactive collaboration, attention to detail, and the ability to adapt to evolving digital marketing best practices.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning and brand positioning.
• Candidates should possess effective Communication skills for clear messaging and collaboration with internal and external stakeholders.
• Candidates should possess Social Media Marketing skills for managing platforms, creating content, and engaging audiences.
• Candidates should possess Web Content Writing skills for producing concise, engaging, and SEO-friendly digital content.
• Candidates should possess Web Analytics skills for monitoring performance metrics, interpreting data, and optimizing campaigns.
• Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are preferred.
• Familiarity with digital marketing tools (e.g., Google Analytics, social media management platforms) and basic SEO principles is beneficial.
• Ability to work on‑site in Patna, multitask in a fast‑paced environment, and maintain a detail‑orientated, **non comment** approach.