A digital marketing company is seeking a Marketing Specialist to lead campaigns and strategies that drive online engagement and demand. The ideal candidate will possess an MS degree in marketing and a strong understanding of diverse marketing channels. Responsibilities include conducting data analysis, developing content for various platforms, and managing social media initiatives. Strong creative skills and excellent communication abilities are crucial for this role.
Qualifications
MS degree in marketing with digital marketing certification preferred.
Experience in online and offline marketing strategies.
Ability to create engaging content for various platforms.
Responsibilities
Conduct research and analyze data to identify target audiences.
Develop and execute digital marketing campaigns.
Maintain websites and track site performance.
Skills
Strong knowledge of online marketing
Creative campaign development
Strong writing and communication skills
Education
MS degree in marketing
Tools
CRM systems
Job description
Responsibilities
Conducting research and analyzing data to identify and define audiences.
Build competitive marketing strategies to generate leads and own the conversion funnel of leads generated.
Develop strategies and manage online marketing programs that drive awareness and organic demand.
Develop content to pull and engage customers.
Developing and executing campaigns on social media.
Maintaining websites and tracking site analytics.
Creating marketing collateral and sales-support documents.
Updating databases and using a customer relationship management (CRM) system.
Requirements
An MS degree in marketing with DM certification will be preferred.
Should have strong knowledge of all aspects of marketing across online offline, social, content, etc.
Knowledge of working on social media and digital marketing campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.