Digital Marketing Executive

DuoJobs; Kozhikode district; On-site; INR 350,000 - 550,000; Full time

Job summary

DuoJobs is seeking a Digital Marketing Executive in Calicut (Kozhikode), Kerala, to lead paid campaigns and optimize ROI. Immediate joining and 1–2 years of hands-on experience are preferred. The role focuses on lead generation, conversion optimization, and data-driven decision making across digital channels.

You will collaborate with creatives, manage budgets, and prepare reports to drive client acquisition and performance improvements. Strong analytical and communication skills are essential.

Qualifications

• 1–2 years of hands-on digital marketing experience.
• Strong hands-on experience in paid advertising campaigns.
• Knowledge of campaign optimisation and digital analytics.
• Understanding of lead generation and conversion-focused marketing.
• Creative mindset with a performance-oriented approach.
• Good analytical and problem-solving skills.
• Strong communication and leadership abilities.
• Immediate joining preferred.

Responsibilities

• Plan, execute, and manage paid digital advertising campaigns.
• Monitor campaign performance and optimise campaigns for ROI and conversions.
• Analyse campaign data, audience behaviour, and KPIs.
• Develop strategies to improve lead generation and conversions.
• Conduct A/B testing of ads, audiences, creatives, and campaigns.
• Coordinate with creative teams to develop engaging ad content.
• Manage advertising budgets and monitor spending.
• Prepare performance reports and provide actionable insights.
• Identify trends and opportunities across digital platforms.
• Continuously improve campaign performance through data-driven strategies.
• Support overall digital marketing and client acquisition activities.

Skills

Digital marketing

Paid advertising

Campaign optimisation

Digital analytics

Lead generation

Conversion optimization

Creative mindset

Performance oriented

Analytical skills

Problem solving

Communication

Leadership

Job description

Job Title: Digital Marketing Executive
Location: Calicut (Kozhikode), Kerala
Industry: Digital Marketing / Advertising / Marketing Agency
Employment Type: Full-Time
Experience: 1–2 Years
Joining: Immediate

Key Responsibilities

• Plan, execute, and manage paid digital advertising campaigns.
• Monitor campaign performance and optimise campaigns for better ROI and conversions.
• Analyse campaign data, audience behaviour, and key performance metrics.
• Develop strategies to improve lead generation and conversion rates.
• Conduct A/B testing of advertisements, audiences, creatives, and campaigns.
• Coordinate with creative teams to develop engaging ad content.
• Manage advertising budgets and monitor campaign spending.
• Prepare performance reports and provide actionable insights.
• Identify trends and opportunities across digital marketing platforms.
• Continuously improve campaign performance through data-driven strategies.
• Support overall digital marketing and client acquisition activities.

Requirements

• 1–2 years of hands‑on experience in digital marketing.
• Strong practical experience in paid advertising.
• Knowledge of campaign optimisation and digital analytics.
• Understanding of lead generation and conversion-focused marketing.
• Creative mindset with a strong performance-oriented approach.
• Good analytical and problem-solving skills.
• Strong communication and leadership abilities.
• Candidates who can join immediately are preferred.