Digital Marketing Executive

Siya Infotech Solution Pvt. Ltd; India; Remote; INR 4,00,000 - 6,00,000; Full time

Job summary

A technology solutions company in India is seeking a digital marketing professional to oversee advertising campaigns, create landing pages, and manage lead nurturing efforts. The ideal candidate should have 2-3 years of marketing experience, be familiar with B2B branding, and possess strong analytical and communication skills. Responsibilities include running campaigns across multiple channels and reporting on KPIs. Interested candidates should send their CVs and expected salary details to [e-mail].

Qualifications

• 2-3 years of experience in marketing with strong understanding of B2B digital branding.
• Ability to work in a fast-paced, deadline-driven environment.
• Experience with marketing automation and email marketing platforms.

Responsibilities

• Oversee media advertising campaigns on various platforms.
• Create landing pages for conversion.
• Work with the sales team on lead qualification.

Skills

B2B digital branding

Marketing automation

Email marketing

Analytical skills

Collaboration

Communication skills

Job description

Responsibilities

• Oversee media advertising campaigns on Google, LinkedIn, Facebook, etc.
• Own the creation of landing pages and other conversion opportunities
• Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
• Understand business objectives and revenue goals, as part of the strategy development process.
• Oversee email marketing and lead nurturing efforts - generate leads as agreed with the manager
• Working with Product Marketing to create drip campaigns
• Own the use of our marketing technology platforms; Plan and run conversion testing and other experiments Develop and execute an ongoing content promotion strategy
• Act as our community manager on our social media accounts
• Report on key results and other predetermined KPIs regularly, such as website traffic, lead generation, revenue attribution, and so forth
• Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities
• Act as the owner of our website performance & uptime, with a focus on optimizing for search and user experience Reporting on the overall SEO health of web properties and rolling up SEO reports for analysis. Troubleshoot SEO & propose resolutions
• Analyzing website strategies and translating qualitative data into recommendations and tactics for revising the strategies
• Maintaining Blogs, Forums & other web properties

Required Skills

• 2-3 years of experience in marketing with a strong understanding of B2B digital branding and marketing practices
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, able to quickly pivot strategies, as needed.
• Experience with marketing automation, email marketing, and other related platforms.
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Has a pulse of what is happening in digital marketing, with an insatiable hunger for learning.
• Ability to be very hands-on” and comfortable taking direct responsibility for positive deliverable

Interested candidates can send CVs [e-mail] with Current CTC, Expected CTC, and Notice Period.