Digital Marketing Associate

Penthara Technologies; Sahibzada Ajit Singh Nagar; On-site; INR 420,000 - 660,000; Full time

Job summary

A tech services company in Punjab is looking for a digital marketing expert to manage social media, execute campaigns, and implement SEO strategies. The role requires skills in digital marketing tools and knowledge in Microsoft 365 and Azure licensing. Working hours are from 5:00 PM to 2:00 AM IST, focusing on US clients. Ideal candidates should have a growth mindset and strong communication skills to thrive in a collaborative environment.

Qualifications

• Experience in digital marketing strategies, including outreach and email marketing.
• Hands-on experience managing social media content and engagement.
• Knowledge in Microsoft 365 and Azure licensing required.

Responsibilities

• Manage social media content and community engagement.
• Plan and execute digital marketing campaigns and initiatives.
• Implement SEO strategies to boost website performance.
• Use Google Analytics to track campaign performance, generate reports, and provide recommendations.
• Identify and attract leads through digital marketing, email, and paid/organic campaigns.
• Maintain lead data in HubSpot to optimize marketing and sales alignment.
• Create and manage email campaigns using Mailchimp or Mautic.
• Collaborate with other departments to align marketing activities with business goals.
• Research keywords and write SEO-optimized blogs to drive organic traffic.
• Hands-on use of social tools (Hootsuite, Buffer) and marketing automation platforms.
• Utilize Apollo to identify and engage with potential leads.
• Google Ads or other digital marketing certifications are a plus.

Skills

Humility

Empathy

Creativity

Teamplayer

Growth mindset

CRM HubSpot

Marketing automation

Lead generation

Apollo tooling

Google Ads

Education

Any Graduate or Post Graduation Degree/Diploma

Tools

HubSpot

Mailchimp

Mautic

Hootsuite

Buffer

Apollo

Google Analytics

Job description

Established in 2013, Penthara Technologies is a technology services company headquartered in India delivering services primarily on Azure and Microsoft 365 platform with custom integration. The idea for the name "Penthara" was inspired by the planet called Penthara IV from the world renowned series "Star Trek".

For Jasjit, our CEO, Penthara stands for bringing amazing people together and using the latest technological advancements to make this world a better place. Much like the Star Trek Fleet, our team bears the spirit of teamwork, transparency, empathy and humility.

We believe that even the smallest person can change the future. Our small team in India goes above and beyond their way to offer the finest technological solutions to our amazing clients, with many being multi-million dollar companies.

Consultation at Penthara means the best possible solution for you, not us. We've always got our client’s best interests in our mind and our actions, leading to long-lasting relationships with many of them.

Job Description

We are looking for a star player who can help us builddigital relationships with our customers.

From an attitude perspective these attributes would bea great fit for us:

• Humility
  
• Empathy
  
• Creativity
  
• Teamplayer
  
• Growthmindset
  

Shift Timings:

Evening Shift 5:00PM to 02:00AM IST (Non Negotiable,We work mostly with US customers in EST Time Zone)

Key Responsibilities and Skills

• Create, schedule, and manage social media content, ensuring proactive engagement and community management
  
• Plan digital campaign calendars and execute key marketing initiatives, including webinars, newsletters, and outreach campaigns
  
• Implement on-page, off-page, and technical SEO strategies to improve website performance and search rankings.
  
• Use tools like Google Analytics to track campaign performance, generate reports, and provide creative recommendations for improvement.
  
• Identify and attract potential leads through digital marketing strategies, including outreach, email marketing, and paid/organic campaigns.
  
• Maintain and track lead data in HubSpot (or equivalent CRM) to optimize marketing and sales alignment.
  
• Create and manage email campaigns using tools like Mailchimp or Mautic, ensuring high engagement and conversion rates
  
• Work closely with other departments to align marketing activities with business goals.
  
• Research keywords and write SEO-optimized blogs to drive organic traffic and improve search visibility.
  
• Hands-on experience with social media management tools (e.g., Hootsuite, Buffer) and marketing automation platforms.
  
• Utilize Apollo (or similar prospecting tools) to identify and engage with potential leads, supporting outreach efforts to expand brand reach
  
• Google Ads, HubSpot, or other digital marketing certifications are a plus.
  
• Knowledge in Microsoft 365 & Azure licensing is a must.
  

Requirements

Education:- Any Graduate or Post Graduation Degree/Diploma