Digital Marketing Analyst

Aco Technology Centre; Bengaluru; On-site; INR 10,00,000 - 15,00,000; Full time

Job summary

A leading technology firm in Bengaluru is seeking an experienced Analyst - Digital Marketing to drive data-driven initiatives and optimize their online presence. The ideal candidate will possess a robust background in digital marketing tools, including GA4 and Google Tag Manager, along with strong project management and leadership capabilities. This is an excellent opportunity to shape and enhance marketing strategies across diverse platforms.

Qualifications

• 5+ years of experience in digital marketing with proven track record in managing large-scale projects.
• Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console.
• Experience in building advanced reporting and dashboards.

Responsibilities

• Manage Google Tag Manager, Google Analytics, and Search Console accounts.
• Lead digital analytics initiatives ensuring data accuracy.
• Oversee SEO strategies to improve organic visibility.

Skills

Digital Marketing

SEO

Google Tag Manager

GA4

Power BI

Looker Studio

Data-driven Marketing

Education

Bachelors or master’s degree in marketing, Business, or related field

Tools

Power BI

Looker Studio

Google Analytics

TYPO3

HTML

JavaScript

Job description

About the Role

We are seeking an experienced and results-oriented Analyst - Digital Marketing, to spearhead our digital marketing initiatives, drive data-driven strategies, and optimize online presence across multiple platforms and markets. This role requires a strong blend of hands-on expertise in digital marketing tools, and leadership skills to manage website strategy, analytics, and cross-functional collaboration.

Key Responsibilities

Analytics & Insights

• Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites.
• Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights.
• Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs.
• Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics.

SEO & Web Strategy

• Oversee SEO strategies to improve organic visibility, rankings, and traffic.
• Lead website development, optimization, and migration projects across CMS platforms preferably TYPO3

Social Media Analytics & Listening

• Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior to be a consultant to the ACO Group Marketing Teams
• Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy.

Team & Project Leadership

• Oversee cross-functional collaboration with marketing teams

Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and markets.

Qualifications & Experience

• Bachelors or master’s degree in marketing, Business, or related field.
• 5+ years of experience in digital marketing, with proven track record in managing large-scale projects and multi-country strategies.
• Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have).
• Strong track record SEO, website management, analytics, digital campaign execution and B2B marketing.
• Experience in data-driven marketing and advanced analytics.
• Experience in building advanced reporting and dashboards (Power BI, Looker Studio).

Key Skills & Competencies

Digital Analytics & SEO

• GA4, Google Tag Manager, Hotjar, Google Search Console, Bing Webmaster Tools
• SEO tools: Screaming Frog, Sistrix, Moz, Ahrefs, Semrush, YOAST

Advertising & Social Media

• Google Ads, LinkedIn Ads, Meta Ads
• Social media analytics: Meta Insights, LinkedIn Insights, YouTube Analytics

Web & CMS Management

• TYPO3

Data & Visualization

• Power BI, Looker Studio (critical)
• Google Cloud Platform (BigQuery)

Other Skills

• HTML, JavaScript for tag management & analytics customization
• Project management experience (JIRA, Trello, ServiceNow or similar)
• Strong collaboration, leadership, and stakeholder management skills