Digital Content Lead, Omnichannel Operations & Analytics
Takeda
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Benefits offered by this job
Job summary
Takeda's Innovation Capability Center in Bengaluru invites you to join as a senior Channel Operations & Analytics professional. You will manage Medical content dissemination across channels, monitor performance, and drive data-driven improvements in content and dissemination strategy.
You will analyze engagement metrics, develop dashboards, and coordinate with content owners, digital teams, and external partners to ensure compliant, non-promotional communications. Fluency in English required.
Qualifications
- More than 6 years of related experience; more than 8 years in the biopharmaceutical industry; experience in Medical digital channels, omnichannel operations, content analytics, digital engagement or performance reporting preferred
- Working knowledge of Medical omnichannel and digital content dissemination operations
- Experience developing dashboards, analyzing engagement data and presenting actionable insights
- Familiarity with content-management, digital asset and channel-delivery platforms
- Ability to translate content and channel-performance data into practical recommendations
- Understanding of non-promotional Medical communication, privacy, and local-market requirements
Responsibilities
- Manage operations and performance monitoring for all Global Medical content dissemination channels
- Analyze channel and content data to identify areas of high and low engagement and identify improvement opportunities for both content and dissemination strategy
- Coordinate the setup, publication and availability of approved Medical content across designated channels and platforms
- Maintain the dissemination calendar, asset status, links, metadata and channel-readiness information
- Coordinate operational issues and dependencies with content owners, digital and technology teams and external partners
- Consolidate channel and content-performance data into recurring dashboards and reports
- Analyze reach, engagement, reuse, format, timing and channel performance to identify meaningful trends
- Translate findings into clear recommendations on content, channel mix, timing and user experience for Medical teams
- Ensure channel operations follow approved non-promotional content, privacy, consent and local requirements
- Support testing and implementation of approved channel or measurement improvements and track the resulting performance
- Maintain common measurement definitions and track actions arising from performance reviews
Skills
Education
Tools
Job description
The Future Begins Here
At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the need of patients, our people, and the planet.
Bengaluru, the city, which is India’s epicenter of Innovation, has been selected to be home to Takeda’s recently launched Innovation Capability Center. We invite you to join our digital transformation journey. In this role, you will have the opportunity to boost your skills and become the heart of an innovative engine that is contributing to global impact and improvement.
Takeda is committed to creating an inclusive and collaborative workplace, where individuals are recognized for their backgrounds and abilities they bring to our company. We are continuously improving our collaborators journey in Takeda, and we welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team
Manage operations and performance monitoring for all Global Medical content dissemination channels
Analyze channel and content data to identify areas of high and low engagement and identify improvement opportunities for both content and dissemination strategy
Coordinate the setup, publication and availability of approved Medical content acrossdesignated channels and platforms
Maintain the dissemination calendar, asset status, links, metadata and channel-readiness information
Coordinate operational issues and dependencies with content owners, digital andtechnology teams and external partners
Consolidate channel and content-performance data into recurring dashboards andreports
Analyze reach, engagement, reuse, format, timing and channel performance to identifymeaningful trends
Translate findings into clear recommendations on content, channel mix, timing anduser experience for Medical teams
Ensure channel operations follow approved non-promotional content, privacy, consentand local requirements
Support testing and implementation of approved channel or measurementimprovements and track the resulting performance
Maintain common measurement definitions and track actions arising fromperformance reviews
More than 6 years of related experience; more than 8 years in the biopharmaceutical industry; experience in Medical digital channels, omnichannel operations, content analytics, digital engagement or performance reporting preferred
Working knowledge of Medical omnichannel and digital content dissemination operations
Experience developing dashboards, analyzing engagement data and presenting actionable insights
Familiarity with content-management, digital asset and channel-delivery platforms
Ability to translate content and channel-performance data into practical recommendations
Understanding of non-promotional Medical communication, privacy, and local-market requirements
A Medical, scientific, life sciences, analytics, digital communications, business or related degree is required
Fluent English required; additional languages advantageous
It is our priority to provide competitive compensation and a benefit package that bridges your personal life with your professional career. Amongst our benefits are:
Competitive Salary + Performance Annual Bonus
Flexible work environment, including hybrid working
Comprehensive Healthcare Insurance Plans for self, spouse, and children
Group Term Life Insurance and Group Accident Insurance programs
Employee Assistance Program
Broad Variety of learning platforms
Diversity, Equity, and Inclusion Programs
Reimbursements – Home Internet & Mobile Phone
Employee Referral Program
Leaves – Paternity Leave (4 Weeks) , Maternity Leave (up to 26 weeks), Bereavement Leave (5 calendar days)
Takeda is leading a digital revolution. We’re not just transforming our company; we’re improving the lives of millions of patients who rely on our medicines every day.
As an organization, we are committed to our cloud-driven business transformation and believe the ICCs are the catalysts of change for our global organization.
#Li-Hybrid
IND - Bengaluru
Employee
Regular
Full time
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