Digital Content Lead, Omnichannel Operations & Analytics - Medical Affairs

Takeda; Bengaluru; Hybrid; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Hybrid work environment

Healthcare Insurance

Learning platforms

Diversity & Inclusion programs

Employee referrals

Job summary

Takeda’s ICC in Bengaluru seeks a Channel Operations and Analytics lead to manage medical content dissemination, monitor performance, and drive improvements across omnichannel channels. You will build dashboards, analyze reach and engagement, and translate insights into practical recommendations for medical teams.

Requires 6+ years in biopharma, expertise in non-promotional content, privacy, and local-market requirements, plus fluent English.

Qualifications

• Experience in Medical omnichannel and digital content dissemination operations.
• Experience developing dashboards, analyzing engagement data and presenting actionable insights.
• Familiarity with content-management, digital asset and channel-delivery platforms.
• Ability to translate content and channel-performance data into practical recommendations.
• Understanding of non-promotional Medical communication, privacy, and local-market requirements.

Responsibilities

• Manage operations and performance monitoring for all Global Medical content dissemination channels.
• Analyze channel and content data to identify areas of high and low engagement and identify improvement opportunities for both content and dissemination strategy.
• Coordinate the setup, publication and availability of approved Medical content across designated channels and platforms.
• Maintain the dissemination calendar, asset status, links, metadata and channel-readiness information.
• Coordinate operational issues and dependencies with content owners, digital and technology teams and external partners.
• Consolidate channel and content-performance data into recurring dashboards and reports.
• Analyze reach, engagement, reuse, format, timing and channel performance to identify meaningful trends.
• Translate findings into clear recommendations on content, channel mix, timing and user experience for Medical teams.
• Ensure channel operations follow approved non-promotional content, privacy, consent and local requirements.
• Support testing and implementation of approved channel or measurement improvements and track the resulting performance.
• Maintain common measurement definitions and track actions arising from performance reviews

Skills

Medical omnichannel

Content analytics

Dashboard development

Channel delivery platforms

Privacy & non-promotional compliance

Education

Medical/Life sciences degree

Tools

Content management systems

Digital asset management

Dashboard software

Job description

Job Description:

The Future Begins Here:

At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the need of patients, our people, and the planet.

Bengaluru, the city, which is India’s epicenter of Innovation, has been selected to be home to Takeda’s recently launched Innovation Capability Center. We invite you to join our digital transformation journey. In this role, you will have the opportunity to boost your skills and become the heart of an innovative engine that is contributing to global impact and improvement.

At Takeda’s ICC we Unite in Diversity:

Takeda is committed to creating an inclusive and collaborative workplace, where individuals are recognized for their backgrounds and abilities they bring to our company. We are continuously improving our collaborators journey in Takeda, and we welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team

Role Objectives :

• Manage operations and performance monitoring for all Global Medical content dissemination channels
• Analyze channel and content data to identify areas of high and low engagement and identify improvement opportunities for both content and dissemination strategy

Key Responsibilities :

Channel Operations:

• Coordinate the setup, publication and availability of approved Medical content across designated channels and platforms
• Maintain the dissemination calendar, asset status, links, metadata and channel-readiness information
• Coordinate operational issues and dependencies with content owners, digital and technology teams and external partners

Analytics & Insights:

• Consolidate channel and content-performance data into recurring dashboards and reports
• Analyze reach, engagement, reuse, format, timing and channel performance to identify meaningful trends
• Translate findings into clear recommendations on content, channel mix, timing and user experience for Medical teams

Governance & Improvement:

• Ensure channel operations follow approved non-promotional content, privacy, consent and local requirements
• Support testing and implementation of approved channel or measurement improvements and track the resulting performance
• Maintain common measurement definitions and track actions arising from performance reviews

Qualifications:

Experience: More than 6 years of related experience; more than 8 years in the biopharmaceutical industry; experience in Medical digital channels, omnichannel operations, content analytics, digital engagement or performance reporting preferred

Technical skills:

• Working knowledge of Medical omnichannel and digital content dissemination operations
• Experience developing dashboards, analyzing engagement data and presenting actionable insights
• Familiarity with content-management, digital asset and channel-delivery platforms
• Ability to translate content and channel-performance data into practical recommendations
• Understanding of non-promotional Medical communication, privacy, and local-market requirements

Education: A Medical, scientific, life sciences, analytics, digital communications, business or related degree is required

Languages: Fluent English required; additional languages advantageous

BENEFITS:

It is our priority to provide competitive compensation and a benefit package that bridges your personal life with your professional career. Amongst our benefits are

• Competitive Salary + Performance Annual Bonus
• Flexible work environment, including hybrid working
• Comprehensive Healthcare Insurance Plans for self, spouse, and children
• Group Term Life Insurance and Group Accident Insurance programs
• Employee Assistance Program
• Broad Variety of learning platforms
• Diversity, Equity, and Inclusion Programs
• Reimbursements – Home Internet & Mobile Phone
• Employee Referral Program
• Leaves – Paternity Leave (4 Weeks) , Maternity Leave (up to 26 weeks), Bereavement Leave (5 calendar days)

ABOUT ICC IN TAKEDA:

• Takeda is leading a digital revolution. We’re not just transforming our company; we’re improving the lives of millions of patients who rely on our medicines every day.
• As an organization, we are committed to our cloud-driven business transformation and believe the ICCs are the catalysts of change for our global organization.

Locations:

IND - Bengaluru

Worker Type:

Employee

Worker Sub-Type:

Regular

Time Type:

Full time