Digital Communications Associate

Zydus Wellness Ltd.; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zydus Wellness Ltd. is seeking a digitally savvy Digital Communications Associate to manage corporate social media across LinkedIn and X, and the corporate website. You will oversee content management, analytics, SEO, and social listening to drive engagement and visibility.

The role requires hands-on CMS experience, proficiency with GA4, modern content tools, and the ability to coordinate with stakeholders and agencies to deliver performance-driven digital programs.

Qualifications

• 4–6 years of experience in social media and digital communications in a corporate or agency environment.
• Strong understanding of LinkedIn and X analytics, platform analytics and content optimisation.
• Working knowledge of CMS, SEO and digital analytics.
• Excellent writing, editing, analytical and reporting skills.
• Strong attention to detail, ownership and stakeholder coordination abilities.

Responsibilities

• Social Media Management: plan, schedule and publish content across LinkedIn and X; develop platform-specific content; monitor trends; coordinate with internal stakeholders and agencies.

Skills

Social media management

Website & SEO

Social listening

Content creation

Education

Bachelor's degree in Marketing, Mass Communication, or related field

Tools

LinkedIn Analytics

X Analytics

Hootsuite

Sprout Social

Buffer

WordPress/Drupal CMS

GA4

Google Search Console

GA Tag Manager

Meltwater

Job description

Job Description: Digital Communications Associate( Off-Role)

Location: Ahmedabad

Experience: 4 - 6 years

Role Overview:

We are looking for a digitally savvy, analytical, and detail‑oriented professional to manage Zydus Wellness' corporate social media presence across LinkedIn and X (Twitter), along with the corporate website. The role requires hands‑on experience in content management, digital analytics, social listening, SEO, and performance optimisation.

Key Responsibilities

1. Social Media Management

• Manage content planning, scheduling and publishing across LinkedIn and X.
• Develop platform‑specific content for corporate announcements, leadership communication, brand initiatives and industry conversations.
• Monitor social media trends, competitor activity, and emerging conversations.
• Coordinate with internal stakeholders and creative agencies for content development and execution.

1. Social Media Analytics & Listening

• Track key metrics including reach, impressions, engagement rate, CTR, follower growth, video performance and audience demographics.
• Analyse content performance and recommend improvements to drive engagement and visibility.
• Monitor brand mentions, sentiment and potential reputational issues.
• Prepare monthly performance dashboards, social listening reports, and competitor benchmarks.

1. Corporate Website Management

• Manage website content updates through a Content Management System (CMS).
• Coordinate with development agencies for website enhancements, troubleshooting and maintenance.
• Conduct regular website audits to ensure content accuracy, functionality and consistency.
• Support on‑page SEO, keyword optimisation, metadata updates, and internal linking.
• Monitor website performance using Google Analytics 4 (GA4) and Google Search Console.
• Track website traffic, acquisition channels, engagement rate, page performance, organic search visibility and conversions.
• Develop consolidated digital performance reports with actionable insights.

Technical Skills:

• Social Media: LinkedIn Analytics, X Analytics, Hootsuite, Sprout Social or Buffer
• Website & SEO: working knowledge of WordPress/Drupal or similar CMS, Google Analytics 4, Google Search Console, Google Tag Manager, basic SEO
• Social Listening: working knowledge of Meltwater, Talkwalker, Brandwatch or equivalent
• Content: Canva, Adobe Express and AI‑assisted content tools

Qualifications & Skills

• Bachelor's degree in Marketing, Mass Communication, or a related field.
• 4 - 6 years of experience in social media and digital communications in a corporate or agency environment.
• Strong understanding of LinkedIn and X, platform analytics and content optimisation.
• Working knowledge of website CMS, SEO and digital analytics.
• Excellent writing, editing, analytical and reporting skills.
• Strong attention to detail, ownership and stakeholder coordination abilities.