Digital Commerce Strategy

Publicis Groupe; Mumbai Suburban; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

A leading global marketing firm is seeking a Director/Sr Director to lead their Digital Commerce Strategy Practice in Mumbai. The ideal candidate will have over 15 years of experience in Digital Commerce and consulting, focusing on business development, client engagement, and strategic delivery. The role offers the opportunity to work at the intersection of strategy and technology, driving impactful solutions for clients. This full-time position includes P&L responsibility and aims to scale a high-growth practice.

Qualifications

• 15+ years of experience in consulting/advisory roles in Digital Commerce.
• Deep understanding of commerce value chains across B2B and D2C.
• Proven track record of business development and revenue management.

Responsibilities

• Lead business development and delivery across Digital Commerce strategy initiatives.
• Drive thought leadership in D2C and customer experience.
• Manage P&L performance and contribute to scaling the practice.

Skills

Business development

Digital Commerce expertise

Stakeholder management

Leadership skills

Education

MBA from a reputed institute

Tools

Adobe Commerce

Salesforce Commerce

SAP Commerce

Shopify

Job description

Overview

We are looking for a dynamic and entrepreneurial Director / Sr Director to lead our Digital Commerce Strategy Practice within Publicis Commerce India. The role will focus on driving business development, engagement delivery, and thought leadership across areas such as Direct-to-Consumer (D2C) models, customer experience & personalisation, and commerce technology and platforms enablement. You will work at the intersection of strategy, technology, and experience, collaborating closely with BD teams, technology teams, UX/UI experts, and client stakeholders to shape and deliver impactful solutions. The role carries P&L / revenue responsibility and offers an opportunity to scale a high-growth practice.

Minimum experience: 15+ years in consulting / advisory roles in Digital Commerce, Sales Transformation, or related areas.

Responsibilities

• Lead business development, client engagement, and delivery across Digital Commerce strategy initiatives.
• Drive thought leadership and solution development across D2C, customer experience, personalization, and commerce technology enablement.
• Collaborate with BD teams, technology teams, UX/UI experts, and client stakeholders to shape and deliver impactful solutions.
• Manage P&L / revenue performance and contribute to scaling the practice.

Qualifications

• 15+ years of experience in consulting / advisory roles in Digital Commerce, Sales Transformation, or related areas.
• Deep understanding of commerce value chains across B2B Commerce, D2C, omnichannel, channel loyalty, and AI solutions.
• Experience leading large digital transformation programs for Indian clients.
• Familiarity with leading commerce technologies (Adobe Commerce, Salesforce Commerce, SAP Commerce, Shopify, etc.) and AI/ML-driven solutions.
• Strong experience in client workshops, solution architecture, and program management.
• Proven track record of business development and revenue management.
• Excellent stakeholder management, communication, and leadership skills.
• Prior experience in consulting firms or in strategy/digital leadership roles in industry is preferred.
• MBA from a reputed institute is desirable.

Seniority level

• Director

Employment type

• Full-time

Job function

• Advertising, Business Development, and Information Technology

Industries

• Advertising Services, Technology, Information and Media, and IT Services and IT Consulting

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