Digital Banking Lead

Citi; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Citi in Chennai, India, seeks an E-Business Manager to lead the development and execution of digital campaigns, supervise mid-scale teams, and drive channel strategies across desktop and mobile platforms.

You will collaborate with product management, marketing, legal, and risk teams, ensuring compliance while improving process efficiencies and delivering on business objectives.

Qualifications

• 2-5 years relevant experience in digital/product/marketing.
• Banking or financial services experience.
• Excellent written and verbal communication skills.
• Strong presentation skills and the ability to sell ideas.
• Excellent organization and time management.
• Proven leadership and supervisory experience.
• Attention to detail with compliance awareness.
• Curiosity and willingness to drive positive change.
• Ability to make independent decisions while valuing input from others.

Responsibilities

• Manage development and execution of digital campaigns including budget, targeting, and creative strategy.
• Collaborate with partners to maximize value and ensure flawless execution.
• Develop analytics framework for efficiency.
• Define channel creative strategy across desktop, mobile, native, and social.
• Update landing pages to reflect product changes.
• Oversee testing and QA of assets for accuracy and flow.
• Ensure compliance approvals across targeting, creative, and modeling.
• Coordinate with product management, marketing, legal, risk, and fraud teams.
• Manage multiple projects and contractors; meet deadlines.

Skills

Leadership

Communication

Time management

Presentation skills

Attention to detail

Analytical thinking

Decision making

Curiosity

Process improvement

Education

Bachelor’s/University degree or equivalent experience

Job description

The E-Business Manager provides leadership and supervisory responsibility for medium-sized operational/administrative team(s)) of clerical/support employees. Good understanding of procedures and concepts within own technical/subject area and a basic knowledge of other areas in order to understand how they relate to own area. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Improves process efficiencies in support of unit objectives. Requires a basic conceptual/ practical grounding in policies as they apply to the business. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Typically deals with variable issues with potentially broader business impact. Influences decisions through advice, counsel, facilitating services to others or through joint accountability for volume, quality and timeliness of end results. No direct responsibility for financial or resource planning. Work generally affects own team as well as other closely related work teams. Full supervisory responsibilities. Including duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.

Responsibilities:

• Manage the development and execution of digital campaigns with an emphasis on executing the channel’s budget, targeting strategy, execution, and creative strategy
• Work closely with partners to ensure that they provide maximum value to delivering flawless execution and value-add strategic support
• Develop a robust partnership and analysis framework to ensure optimal efficiency
• Help define the channel’s creative strategy and development across desktop, mobile, native, and social platforms
• Update landing pages to account for product changes
• Manage the testing and QA of assets for the accuracy, functionality, and flow of digital experiences and document as necessary to ensure flawless execution
• Manage oversight of the compliance operations; ensure that the channel acquires and maintains required targeting, creative, and modeling compliance approvals
• Work with key partners across the business including product management, marketing, legal, compliance, risk, and fraud teams
• Manage multiple projects across several partners and facilitate projects to meet deadlines
• May lead a team of contractors
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 2-5 years relevant experience
• Banking or financial services experience.
• Excellent written and verbal communication skills, honest and direct in your approach to giving feedback
• Impressive communication and presentation skills, including the ability to sell ideas to varying audiences
• Demonstrated organization and time management skills
• Proven leadership and supervisory skills
• Utmost attention to detail especially as it pertains to following legal and compliance guidelines
• A keen sense of curiosity and willingness to ask questions that can drive positive change
• Proactively looking for ways to improve existing processes to drive efficiencies
• An ability to make independent decisions, but a willingness to value and incorporate differing viewpoints into decision making

Education:

• Bachelor’s/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Product Management and Development

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Job Family:

Digital Product Management

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

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