Digital Analytics Engineer

The Economist Group; Gurugram District; Hybrid; INR 700,000 - 1,200,000; Full time

Job summary

The Economist Group in India is seeking a skilled analytics engineer to audit, build and customize tag-management and analytics implementations across websites and apps.

You will work with stakeholders to capture requirements, configure GTM, Tealium and Amplitude, and write measurement specifications for implementation.

The role involves data integrations, data workflows in BigQuery, and collaborating with developers to ensure accurate data collection in a hybrid work environment.

Qualifications

• Proficient in tag-management systems like GTM, Tealium and DTM.
• Experience with web analytics tools such as Adobe Analytics, Google Analytics or Amplitude.
• Ability to translate tracking requirements into technical specifications for implementation.
• Experience integrating marketing tech stacks and ad platforms.
• Good understanding of data privacy regulations (GDPR/CCPA).

Responsibilities

• Audit and customize analytics implementations across platforms.
• Capture requirements from stakeholders and translate into technical specifications.
• Audit existing analytics and tag manager implementations and write measurement strategy documents.
• Configure data integrations across marketing and analytics platforms.
• Build data workflows and query BigQuery to answer key business questions.

Skills

Analytical mindset

Stakeholder communication

Problem solving

Education

B.Tech / B.E / MCA

Tools

Google Tag Manager (GTM)

Tealium

Amplitude Analytics

Adobe Analytics

Google Analytics

BigQuery

Job description

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories and opportunities that make TEG unique.

Embedded within an excellent, highly collaborative and supportive data, research andinsights focused team. You will support and grow the data and insights domain within theEconomist Group

How you will contribute in this role:

• You'll audit, build and customise Amplitude Analytics and Tealium based implementations, as well as Google Tag Manager. This includes coding, configuring, reporting, and internal training.
• You'll have interactions with stakeholders to capture tracking requirements and translate thatinto Technical Specifications documents for implementation
• You'll audit existing analytics and tag manager implementations, write measurement strategydocuments, configure tracking and visualize data for various clients.
• You'll configure data integrations across various marketing and analytics platforms usingtools
• You'll build data workflows and store data in BigQuery (Google Cloud), and query the data (ifneeded) to answer the most burning business questions.

What we’re looking for:

• Experience in working with both manual and tag management analyticsimplementations and common troubleshooting tools, including Developer Tools, TagAssistant, or GA Debug. Managing the Google Tag Manager, Tealium and AmplitudeAnalytics events and integrations
• Experience with analytics strategies across multiple sites and apps, diverseplatforms, and high-traffic sites preferred
• Have the technical and communication skills to clearly communicate the processesand tasks to make full use of tag management and tags and communicate withdevelopers in a meaningful way.
• Leading the marketing integrations with ad platforms, external partners and internal toolsExperience architecting, designing, and implementing data within a data layer
• Ability to manage the marketing tech stack including API integrations, MarketingLanding pages, Attribution platform and Marketing PixelsHands-on experience in Google Ads and Facebook Ads platform will be an addedadvantage. Working understanding of attribution platforms like Branch or Appsflyerwill be an added benefit
• Understanding of data privacy regulations, such as GDPR and CCPA, and theirimpact on data collection and reporting.
• Experience in working with AB Testing tools like Optimizely, Adobe Target etc wouldbe an added advantage
• Knowledge of general Web best practices in SEM, SEO, and UX
• Knowledge of web development frameworks and server-side coding will be an addedadvantage

DESIRED QUALIFICATIONS :

• Has a B.Tech /B.E/MCA from a reputed institution.
• 2+ years of experience with tag management systems like GTM, DTM, and Tealium.
• 2+ years of experience implementing and using web analytics tools such as AdobeAnalytics (Omniture), Google Analytics or Amplitude Analytics
• 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords,
  Comscore, etc.).

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

We are committed to building and retaining a diverse and inclusive workforce. If you believe you may require accommodations or adjustments at any stage to your hiring process due to disability or neurodivergence, sincerely held religious beliefs or if you require pregnancy-related support, please indicate so below. Should you be invited for any further hiring processes you will be reached out to confidentially for support.