DIGITAL ANALYTICS ENGINEER

Economist Impact; Gurugram District; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Health insurance

Pension plan

Wellbeing resources

Job summary

The Economist Group is seeking a Digital Analytics Engineer to enhance our analytics and mobile platform. You will work within a collaborative data and insights team to implement and optimize tracking across Amplitude Analytics, Tealium, and Google Tag Manager.

You’ll design measurement strategies, configure data integrations, and build data workflows in BigQuery to answer key business questions. Hybrid work pattern with 3+ days in-office.

Qualifications

• Proven hands-on experience with JavaScript and front-end web development.
• Experience implementing analytics across GTM, Tealium and Amplitude.
• Familiarity with data privacy regulations and marketing tech stacks.

Responsibilities

• Audit, build and customize Amplitude Analytics and Tealium implementations and GTM.
• Capture tracking requirements and translate into technical specs.
• Visualize data and build data workflows in BigQuery; query data as needed.

Skills

JavaScript

Tag Management

GA Debug

Amplitude Analytics

Tealium

Education

B.Tech/B.E./MCA

Tools

Amplitude

Google Analytics

Tealium

Google Tag Manager

BigQuery

Jira

Confluence

Snowflake

Job description

Job Description:

Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses -The Economist, Economist Enterprise and Economist Education- we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

The role:

The Digital Analytics engineer will be a developer on our Digital Analytics and mobileplatform. Being well versed in javascript with a good understanding of Digital Analytics.

Embedded within an excellent, highly collaborative and supportive data, research andinsights focused team. You will support and grow the data and insights domain within theEconomist Group

How you will contribute in this role:

• You’ll audit, build and customise Amplitude Analytics and Tealium based implementations, as well as Google Tag Manager. This includes coding, configuring, reporting, and internal training.
• You’ll have interactions with stakeholders to capture tracking requirements and translate thatinto Technical Specifications documents for implementation
• You’ll audit existing analytics and tag manager implementations, write measurement strategydocuments, configure tracking and visualize data for various clients.
• You’ll configure data integrations across various marketing and analytics platforms usingtools
• You’ll build data workflows and store data in BigQuery (Google Cloud), and query the data (ifneeded) to answer the most burning business questions.

What we’re looking for:

• Strong evidence of hands on javascript experience
• Experience in working with both manual and tag management analyticsimplementations and common troubleshooting tools, including Developer Tools, TagAssistant, or GA Debug. Managing the Google Tag Manager, Tealium and AmplitudeAnalytics events and integrations
• Knowledge of Web markup and front-end Web development in HTML5, CSS3,JavaScript, DOM
• Experience with analytics strategies across multiple sites and apps, diverseplatforms, and high-traffic sites preferred
• Have the technical and communication skills to clearly communicate the processesand tasks to make full use of tag management and tags and communicate withdevelopers in a meaningful way.
• Leading the marketing integrations with ad platforms, external partners and internal toolsExperience architecting, designing, and implementing data within a data layer
• Ability to manage the marketing tech stack including API integrations, MarketingLanding pages, Attribution platform and Marketing PixelsHands-on experience in Google Ads and Facebook Ads platform will be an addedadvantage. Working understanding of attribution platforms like Branch or Appsflyerwill be an added benefit
• Understanding of data privacy regulations, such as GDPR and CCPA, and theirimpact on data collection and reporting.
• Experience in working with AB Testing tools like Optimizely, Adobe Target etc wouldbe an added advantage
• Knowledge of general Web best practices in SEM, SEO, and UX
• Knowledge of web development frameworks and server-side coding will be an addedadvantage

DESIRED QUALIFICATIONS :

• Has a B.Tech /B.E/MCA from a reputed institution.
• 2+ years of experience with tag management systems like GTM, DTM, and Tealium.
• 2+ years of experience implementing and using web analytics tools such as AdobeAnalytics (Omniture), Google Analytics or Amplitude Analytics
• 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore, etc.).

Our tech stack

• Amplitude
• Google Analytics
• Tealium
• Google Tag Manager
• Big Query
• Parse.ly
• Marketing platforms such as Meta, LinkedIn, Outbrain and more
• Server side tracking
• Jira, Confluence, Snowflake

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

• highly competitive pension or 401(k) plan
• private health insurance
• 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
• Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year
• generous annual and parental leave
• dedicated days off for volunteering and even for moving home
• free access to all The Economist content, including an online subscription, our range of apps, podcasts and more