Digital Analyst, VP

NatWest Group; Chennai District; Presencial; INR 3 500 000 - 5 500 000; Tempo integral

Resumo da oferta

NatWest Group in Chennai, India is seeking a Digital Analyst at VP level to lead analytics across digital channels. You will define metrics, conduct in-depth analysis, and drive improvements in customer engagement and experience.

You will act as a trusted adviser on digital data, partnering with business stakeholders to deliver data-driven outcomes and oversee self-service analytics adoption globally.

Qualificações

• Twelve years of experience in digital analytics and data-driven decision making.
• Proven track record delivering improvements to digital customer experience.
• Hands-on experience with Adobe Analytics, CJA, AJO and DMP to generate insights.
• Ability to translate business requirements into measurable outcomes and actions.

Responsabilidades

• Define and develop metrics to ensure the digital business has a clear view of success.
• Undertake detailed analysis of digital data to generate business intelligence.
• Provide expert consultancy on reducing friction and improving funnel conversion rates.
• Identify opportunities for optimisation campaigns and implement using appropriate tools.
• Support delivery of ultra-personalised customer experiences.
• Provide training and coaching to stakeholders to enable self-service of analytics tools.

Conhecimentos

Digital analytics experience

Stakeholder management

Mentoring junior team members

Strong communication skills

Customer journey analysis

Personalisation

Ferramentas

Adobe Analytics

Customer Journey Analytics

Adobe Target

Adobe Journey Optimizer

HTML

JavaScript

CSS

Tagging/Measurement implementation

Data Management Platform

Descrição da oferta de emprego

Join us as a Digital Analyst

• In this key role, you’ll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
• You’ll be partnering with the Digital business, using data to drive effortless digital customer experiences
• This is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience
• We’re offering this role at vice president level

What you'll do

As a Digital Analyst, you’ll be defining and developing suitable metrics to ensure the digital business have a clear view of success. You’ll also be undertaking detailed analysis of digital data to generate business intelligence.

In addition, you’ll be:

• Providing expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
• Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
• Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
• Providing formal training and informal coaching to support to stakeholders, with the aim of enabling self‑service of analytical tools

The skills you'll need

We’ll look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. You'll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences.

You’ll act as a subject matter expert on digital analytics platforms and data strategy, partnering with business stakeholders as a trusted advisor to deliver data‑driven customer outcomes. You'll be responsible for translating business requirements into effective measurement and optimisation solutions, collaborating closely with digital tagging developers to ensure accurate implementation and solution design. Strong experience in customer journey analysis, personalization, experimentation, digital performance measurement, and mentoring junior team members is essential.

You’ll also demonstrate:

• Significant experience of delivering the optimisation of campaigns and large scale personalisation programmes
• Significant experience of managing, configuring and utilising a data management platform to optimise performance media spend
• A solid understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
• A good working knowledge of digital journey design and product process, as well as SEO and digital marketing
• The ability to interpret complex business requirements and manage demands of multiple stakeholders in a fast‑paced environment with competing priorities
• Excellent communication skills, including the ability to present in senior forums and influence business decisions and stakeholders with the use of insight