Digilytics - Marketing Leader/Head - Marketing

Komal; Gurgaon; On-site; INR 6,00,000 - 12,00,000; Full time

Job summary

An established industry player is seeking an experienced marketing professional to lead their B2B fintech marketing efforts. This role focuses on positioning the company and its innovative product, RevEL, in the UK and US markets. The ideal candidate will have a strong background in B2B marketing, excellent communication skills, and a passion for driving brand awareness and client success. Join a dynamic team in a startup environment where your expertise will shape the future of secured lending solutions. If you're ready to make an impact and thrive in a fast-paced setting, this opportunity is for you.

Qualifications

• 5-7 Jahre Erfahrung im Marketing, insbesondere im B2B FinTech-Bereich.
• Erfahrung in der Entwicklung von Marketingstrategien und -plänen.

Responsibilities

• Entwicklung und Verfeinerung der Marketingstrategie für Digilytics und RevEL.
• Leitung der Durchführung von Marketingprogrammen von Anfang bis Ende.

Skills

Kommunikationsfähigkeiten

B2B FinTech Marketing

Content Marketing

Erfahrung im Finanzdienstleistungsbereich

Leidenschaft für Akquise und Kommunikation

Kenntnisse in AI/ML Marketing

Education

Bachelor in Marketing oder Betriebswirtschaft

Master in Marketing oder Betriebswirtschaft

Tools

Freshsales

Hubspot

LinkedIn

Job description

At Digilytics, we build and deliver easy to use AI products to the secured lending and consumer industry sectors. In an ever-crowded world of clever technology solutions looking for a problem to solve, our solutions start with a keen understanding of what creates and what destroys value in our clients' business.

Founded by Arindom Basu, the leadership of Digilytics is deeply rooted in leveraging disruptive technology to drive profitable business growth. With over 50 years of combined experience in technology-enabled change, the Digilytics leadership is focused on building a values-first firm that will stand the test of time.

We are currently focussed on developing a product, Digilytics RevEL, to revolutionise loan origination for secured lending covering mortgages, motor and business lending. The product leverages the latest AI techniques to process loan application and loan documents to deliver improved customer and colleague experience, while improving productivity and throughput and reducing processing costs.

The product is currently deployed at a number of lenders in the UK and at early stages of deployment at lenders in the US.

The leadership strongly believes in the ethos of enabling intelligence across the organization. Digilytics AI is headquartered in London, with presence across US and India.

Website: www.digilytics.ai
Know about our product: Digilytics RevEL
Digilytics featured in Forbes: https://bit.ly/3zDQc4z

About the role

We are looking for an experienced marketing professional who has the aspirations and appetite for working in a start-up environment and has significant experience in marketing a B2B fintech company and its products. The key expectation from marketing the company would include positioning Digilytics and driving brand awareness of the company in the UK and US markets. The key expectation from marketing the product would be to ensure that RevEL and all future products are positioned and marketed effectively to prospects and clients in order to generate marketing leads from prospects and ensure client success and advocacy from existing clients.

The leader is expected to work closely with a marketing and inside-sales team based in India, as well as sales teams in the UK and US. The leader is also expected to refine the current marketing processes to setup a world-class capability to market the company and its products globally. The role initially will focus on marketing the company and RevEL in the UK, with the US as a fast follower.

MUST haves:

1. Excellent communication skills
2. Experience with B2B FinTech marketing, both digital and offline
3. Experience with content marketing
4. Financial Services and Secured Lending domain experience. Knowledge of secured loan processing in UK and US is desirable.
5. Experience with marketing tools such as Freshsales, Hubspot and LinkedIn
6. Passion for prospecting & communications
7. Exposure to AI / ML and software product marketing is desirable.
8. Experience range: 5-7 years

Responsibilities

1. Refine marketing strategy and develop annual marketing plans for Digilytics and RevEL
2. Understand market needs for RevEL by engaging with sales teams, competition and researching industry trends
3. Propose and manage marketing research projects to generate market insights in support of improved marketing strategy and communications
4. Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
5. Lead the execution of marketing programs from start to finish, leveraging marketing technology, driving collaboration with the stakeholders and leveraging the right internal processes
6. Market through various channels and segment databases working with large data sets
7. Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
8. Evaluate the impact of marketing programs in achieving their stated objectives, including metrics on Brand Awareness, Lead Generation and Client Success and Advocacy

Expected and Desired Skills

1. Mandatory - experience with marketing to prospects and clients in the UK
2. Mandatory - experience with B2B content marketing
3. Mandatory - excellent spoken and written communication skills
4. Mandatory - B2B marketing skills and experience including experience to create and execute marketing strategy, programs and plans to meet the company's business objectives
5. Mandatory - Team playing skills to work closely with sales and pre-sales to help serve prospects, clients and company needs in the most profitable way
6. Excellent organizational and planning skills
7. Skills to analyze, observe and monitor market trends
8. Skills to create, manage and coordinate marketing plans, activities and policies, working with advertising and other types of managers
9. Experience with fintech and software product companies (B2B, SaaS) will be preferred
10. Experience with marketing to prospects and clients in the US will be preferred

Desired Background

1. A start up mind set with proven experience working in small or large organisations
2. A graduate or post-graduate degree in marketing or business management
3. Knowledge and experience of market trends
4. Experience with designing & running marketing campaigns, both digital and offline
5. 5-7 years of experience, with at least 3 years in marketing for a B2B Fintech or software product company