Design Researcher

Dr Reddy's Laboratories Limited; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Dr. Reddy’s Laboratories Ltd. is seeking a Design Researcher with 3 years of experience to lead end-to-end qualitative research in healthcare contexts. You will work within Studio 5B, partnering with UX, product, and brand teams to translate insights into strategies and tangible innovations.

You will conduct field research, synthesize findings into personas and journey maps, validate concepts, and communicate results through compelling visuals to diverse stakeholders.

Qualifications

• Mastered qualitative research methodologies (fieldwork, contextual inquiry, thematic analysis).
• Strong ability to translate observations into personas, journey maps and opportunity frames.
• Comfort presenting insights to cross-functional teams and leadership.

Responsibilities

• End-to-End Field Research: plan and execute qualitative studies with patients, doctors, nurses, and pharmacists.
• Synthesis & Framing: translate field notes into actionable insights, personas and care-journey maps.
• Concept Validation: facilitate rapid feedback loops on early-stage concepts, packaging and digital health tools.
• Cross-Functional Collaboration: partner with designers, product managers and business leaders to translate research into innovations.
• Visual Storytelling: create compelling narratives and visuals to align stakeholders.

Skills

Qualitative research

Fieldwork

Synthesis & analysis

Verbal & visual presentation

Education

B.Des in Design

B.A./B.Sc. in Psychology

B.Sc. in life sciences/related

Job description

• Sub Job Family: Design Research & Insights
• Preferred type of working: On-Premise
• Years of Experience: 3 - 6
• Business unit: GG EM

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. Asthepharmaceutical industry evolves and undergoes disruption, we see an opportunity –tostrengthen our core further (the next steps) and to build the future (the new bets).

‘TheNextand the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

About Studio 5B

Studio 5B is the innovation and design hub of Dr. Reddy’s Laboratories. We apply human-centered design, behavioral science, and strategic design thinking to build "beyond-the-pill" healthcare solutions. From patient care journeys and medical packaging to digital health platforms, our team transforms complex healthcare challenges into empathetic, simple, and meaningful experiences for patients, caregivers, and healthcare providers.

Job Description

Role Overview

We are looking for a Design Researcher with 3 years of experience to join our multi-disciplinary team. In this role, you will be the primary advocate for human needs. You will lead end-to-end research, from framing questions in ambiguous healthcare domains to spending time in field environments, uncovering latent needs, and converting behavioral insights into strategic design directions.

Key Responsibilities

End-to-End Field Research: Plan and execute qualitative and generative research studies (in-depth interviews, ethnography, contextual inquiry, journey mapping, and co-creation sessions) with patients, doctors, nurses, and pharmacists.

Synthesis & Framing: Translate complex field notes, observations, and clinical workflows into clear, actionable insights, personas, care-journey maps, and opportunity frameworks.

Concept Validation: Facilitate rapid feedback loops and usability evaluations on early-stage concepts, physical packaging prototypes, and digital health tools.

Cross-Functional Collaboration: Partner directly with UX/UI designers, product managers, brand strategists, and business leaders to turn research insights into tangible product and service innovations.

Visual Storytelling: Translate research findings into compelling stories, visual artifacts, and presentations that build empathy and drive strategic alignment across non-design stakeholders.

Qualifications

Key Qualifications & Requirements

Education:

Bachelor's degree in Design (B.Des in Industrial, Interaction, or Strategic Design), ORDegree in Psychology (B.A. / B.Sc. in Cognitive, Behavioral, or Applied Psychology), OR

B.Sc. in related behavioral, social science, or life science disciplines.
Experience:Minimum 3 years of professional experience conducting qualitative user design research.

Core Skills:Mastered qualitative research methodologies (fieldwork, contextual inquiry, thematic analysis, synthesis frameworks).

Comfort navigating unstructured research environments and synthesising complex qualitative data. Strong verbal, written, and visual communication skills.

Preferred Background & Experience (Candidates meeting one or more of these will be prioritized)

Prior experience working in a Market Research Agency with a strong focus on qualitative techniques and consumer/patient behavior. Background working directly in the Pharmaceutical / Life Sciences / MedTech industry. Proven portfolio showing direct work on healthcare, wellness, or healthtech projects(e.g., chronic disease management, therapy adherence, clinical workflows, or caregiver support).