Deputy Vice President - Circle Sales

SBI Card; Delhi; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

SBI Card in India seeks a senior sales lead to drive banca sales across a wide network, managing a large mix of FTEs and NFTEs, and coordinating with partner banks. The role focuses on strategy, campaigns, and channel expansion to achieve financial targets.

Responsibilities include planning, execution, stakeholder liaison, and adoption of digital initiatives, with emphasis on process optimization and customer satisfaction across branches.

Qualifications

• Knowledge of credit card industry landscape.
• Understanding of P&L and impact of various metrics/parameters on the bottom-line.

Responsibilities

• Participate in banca sales planning and market inputs.
• Define and implement location-wise banca sales strategy within the circle with SBI circle CMC and partner banks.
• Establish structured reviews with SBI/partner banks and ensure timely course correction.
• Build networks and engage stakeholders across SBI, JVs, Associates and partner banks.
• Drive campaigns to increase branch employee engagement and productivity.
• Explore locations for expansion and long-term growth.
• Develop partner sourcing channels to supplement branch-led sourcing.
• Conduct branch potential mapping to tweak coverage strategy.
• Organize SBI Connect events to enhance engagement and motivation of staff.
• Liaise with Operations and Customer Service to clear roadblocks and resolve escalations.
• Drive adoption of new Digital Initiatives through trainings for sales teams.
• Streamline complaint management and redressal at branch level across channels.

Skills

Credit card industry knowledge

P&L understanding

Education

Post-Graduate in any discipline

Job description

Role Purpose:

Responsible for sales of various SBI Card products in an assigned Circle , with a span of 2-3 Networks, 6-8 Modules, 20-30 regions and 700-2000 branches, leading a large team of up to 20 FTEs, 900-3000 NFTEs, manning the branches and various other points of sales identified by the bank relationships.

Role Accountability:

• Participate in annual banca sales/growth planning exercise, providing market inputs to aid in strategy formation
• Define and implement location-wise banca sales execution strategy within circle in conjunction with SBI circle CMC and senior functionaries of partner banks to drive achievement of overall organization objectives
• Establish a structured review mechanism with SBI/partner banks to review progress on goals and ensure timely course correction
• Build a strong network and a sustainable engagement routine to develop working relationships with all stakeholders across SBI, SBI JVs and Associates & Multiple Partner banks
• Devise and implement special segment/product/program focused campaigns to increase Branch employee engagement and productivity
• Explore potential locations for expansion and long term business growth
• Develop partner bank sourcing and alternate sourcing channels to supplement SBI branch led sourcing and contribute to future business growth
• Conduct branch potential mapping across surrogates/programs to tweak coverage strategy
• Organize SBI Connect events across levels in the circle to help enhance engagement levels and to motivate bank staff
• Liaison with other functional stakeholders (Operations, Customer Service etc.) to clear roadblocks and resolve escalations for the team
• Drive team to adopt all New Digital Initiatives of the company by ensuring quick knowledge cascade to extended sales teams by facilitating adequate trainings
• Streamline customer complaint management and redressal process at Branch level, ensuring all modes of customer service are effectively utilized in enhancing customer experience, such as Connect 2.0/ASM help line /Branch help line /walk-in service desk etc.
• Manage VIP customer referrals and handle escalations referred by SBI/partner banks
• Drive successful completion of various org-wide projects, such as KYC Compliance Of Existing Customer Base by Liaising with Operations Department & reaching out to Customers, Assisting Collections department in collections effort and advising Product/Marketing teams on suitable merchant tie-ups
• Drive alignment with SBI circle KAMs to augment corporate tie ups
• Ensure all Ops partnered process like RTB, ERT curing, ERT upsell/down sell processes are reviewed meticulously to derive optimal efficiencies
• Institutionalize and monitor adherence to periodic team connects/reviews cadence
• Ensure team members and internal processes comply with all regulatory and business compliance guidelines

Measures of Success

• MOU Targets: New Accounts, Premium Accounts, Insurance cross-sell, COA, 4MOB Attrition %, Digital Sourcing %
• % of FTEs achieving their targets
• FTE/NFTE Productivity
• Shikhar /Pratham Leads Conversion %
• Voice Of Customers
• Effective complaint channelizing and resolution on escalations emanating from SBI and Partners banks
• Process adherence as per MOU

Technical Skills / Experience / Certifications

• Knowledge of credit card industry landscape
• Understanding of P&L and impact of various metrics/parameters on the bottom-line

Competencies critical to the role

• Customer Orientation
• Relationship Management
• Analytical ability
• Result Orientation
• People Management

Qualification:

Post-Graduate in any discipline