Deputy Manager - Area Sales

SBI Card; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SBI Card in Mumbai is seeking a dynamic Field Sales Leader to drive location-wise banca sales across branches and partner banks. You will manage a large team of NFTEs and coordinate campaigns, training, and service initiatives to meet regional targets.

The role requires strong people management, customer focus, and deep knowledge of credit card products and P&L impact. You will collaborate with internal and external stakeholders to enhance channel performance and brand presence.

Qualifications

• Team management experience across large field force and branches.
• Solid understanding of credit card products and P&L impact.
• Ability to drive campaigns and trainings for sales teams.

Responsibilities

• Drive execution of location-wise banca sales in assigned geography across SBI Circle
• Maintain relationships with SBI, JVs, Associates and partner banks
• Lead staffing, hiring, and performance management of NFTEs
• Conduct trainings and knowledge cascades on new digital initiatives
• Monitor key metrics to track NFTE productivity and opportunities
• Coordinate with CS for service camps and customer escalations
• Prepare and share reports/MIS with SBI stakeholders

Skills

People management

Customer orientation

Relationship management

Result orientation

Credit card industry awareness

P&L understanding

Education

Graduate in any discipline

Postgraduate preferred

Job description

Role Purpose

Responsible for sales of various SBI Card products in an assigned geography, usually 2-5 regions comprising of 80-200 branches of an SBI Circle, through a large team of 100-200 NFTEs spread across branches and various other points of sales identified by the bank relationships.

Role Accountability

• Drive execution of location-wise banca sales execution strategy within assigned geography to drive achievement of overall organization objectives
• Maintain good working relationships at local level with stakeholders across SBI, SBI JVs and Associates & Multiple Partner banks by addressing concerns & providing priority service
• Drive execution of special segment/product/program focused campaigns in assigned geography
• Assess manpower requirements in assigned geography considering MOU & budgets and work with workforce effectiveness to ensure adequate staffing levels across assigned geography
• Responsible for hiring and performance management of NFTEs in assigned area
• Ensure regular NHOs/Refreshers & Product based Trainings for the team to enhance productivity
• Drive team to adopt all New Digital Initiatives of the company by ensuring quick knowledge cascade to extended sales teams by facilitating adequate trainings
• Attend Region/Module P Reviews & share relevant data points/ inputs to create a positive brand Image amongst SBI stakeholders
• Front-end all customer service escalations from the branch walk-in customers in assigned area and resolve them as per the resolution rights shared
• Conduct periodic service camps in upcountry markets in coordination with CS department to reinforce customer & Stakeholder Confidence
• Closely monitor metrics such as Sourcing Mix, Approval Rate, Inflow rate, Processing rate, & Dispatch rate of Applications to track and enhance NFTE productivity and business opportunities
• Drive adoption of New Digital Initiatives in assigned areas by ensuring timely knowledge cascade and requisite trainings for the staff
• Provide support to internal departments in completion of various projects, such as KYC Compliance Of Existing Customer Base by Liaising with Operations Department & reaching out to Customers, Assisting Collections department in collections effort and advising Product/Marketing teams on suitable merchant tie-ups
• Drive periodic team connects/reviews cadence, conducting regular visits to Local Offices of Partner Banks to ensure the same
• Ensure timely preparation and dissemination of relevant reports /MIS to SBI Stakeholders (Cross Sell/Regions/Modules & Networks)
• Manage PSA relationships, premises and associated costs along with relevant SOPs
• Ensure team members and internal processes comply with all regulatory and business compliance guidelines

Measures of Success

• MOU Targets: New Accounts, Premium Accounts, Insurance cross-sell, COA, 4MOB Attrition %, Digital Sourcing %
• Shikhar /Pratham Leads Conversion %
• Voice of Customers
• Process adherence as per MOU
• Effective complaint channelizing and resolution on escalations emanating from SBI and Partners banks

Technical Skills / Experience / Certifications

• Awareness of credit card industry landscape
• Understanding of P&L and impact of various metrics/parameters on the bottom-line

Competencies critical to the role

• People Management
• Customer Orientation
• Relationship Management
• Result Orientation

Qualification

Graduate in any discipline, post graduate preferred