Deputy Manager - FabIndia Channel

Tataconsumer; Delhi; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Tata Consumer Products Ltd. is seeking a Deputy Manager for the Fabindia Channel in Delhi.

You will drive category development and sales aligned with the business plan, coordinating with regional teams and key stakeholders in India Sales, packaged beverages, and demand planning. The role requires an MBA with 4–7 years of FMCG experience, knowledge of herbs and spices, and a strong grasp of supply chain and store maintenance.

Qualifications

• MBA with 4-7 years of relevant work experience in reputed FMCG organizations.
• Knowledge of herbs, spices, food grains, and organic products.
• Understanding of supply chain, branding, and store maintenance.
• Experience in FMCG/OTC sectors.
• Familiarity with labor laws, GST, municipality licenses.
• Awareness of state and establishment acts.

Responsibilities

• Daily monitoring of promoters’ attendance and target vs. achievement.
• Monitoring monthly targets and incentives for top‑performing stores to help boost sales for the OF category.
• To achieve EBITDA budget (Drive P&L)
• Identify opportunities for growth and development within the area
• Review store visits for gaps and ensure proper sampling at wellness-SIS & Fabindia-SIS stores.

Skills

Communication Skill

Negotiation Skills

Team Management

MS Office

Education

MBA

Tools

Dashloc

EasyRewardz

Vouchergram

Job description

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Designation
Deputy Manager - FabIndia Channel

Function
Emerging Channels Location
Delhi Reporting To
Manager - Supply Chain (Fabindia)

Job Description

Tata Consumer Products Ltd.

About the Job: Manager – Category Development – National Brands

Reporting To: National Key Account Manager – SIS

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our core business. The role is responsible for sales of the Beverages category in line with business plan and growth aspiration in conjunction with regional teams . Develop & Implement the Trade Marketing & Distribution Strategy for the organization in coordination with Marketing and Sales Teams in line with Business objectives.

MD & CEO

MD & CEO

Where do you come in as?

President & Head – India Sales

VP & Head- Channels of the future

National Key Account Manager – SIS

Assistant Manager - Fabindia Channel

This job is at N-4 level (N corresponds to CEO’s level)

Geography : India

Direct reports: NA

Complexity of the role (Optional) :

Matrix Reports : NA

Type of Role : Individual Contributor

Primary Stakeholders (Optional) : India Sales, Packaged Beverage category teams & Demand Planning teams.

What are the Key Deliverables in this role ?

• Daily monitoring of promoters’ attendance and target vs. achievement.
• Monitoring monthly targets and incentives for top‑performing stores to help boost sales for the OF category.
• To achieve EBITDA budget (Drive P&L)
• Identify opportunities for growth and development within the area

Customer Service

• Reviewing key elements of stores during market visits and identifying gaps.
• Ensuring proper sampling at wellness-SIS & Fabindia-SIS stores and supporting CRM activation each month.

Internal Processes

• Working on planograms for stores.
• Coordinating with Legal, Marketing, and Store teams for channel scorecards, sales trackers, and management review reports.
• Coordinating with CRM vendors like Dashloc, EasyRewardz, and Vouchergram.
• Managing content for Fabindia websites and the Google site for wellness stores.
• Handling label and artwork tasks—recurring, new product listings, and new product marketing for the Fabindia channel.

Innovation and Learning

• Conducting product training for Fabindia and SIS staff and promoters.
• Continuously reviewing store performance to identify improvement areas and implement better practices.

What are the Critical success factors for the Role ?

• MBA with 4-7 years of relevant work experience in reputed FMCG organizations
• Knowledge of herbs, spices, food grains, and organic products
• Understanding of supply chain, branding, and store maintenance
• Experience in FMCG/OTC sectors
• Familiarity with labor laws, GST, municipality licenses
• Awareness of state and establishment acts

What are the Desirable success factors for the Role ?

• Communication Skill
• Negotiation skills, Interpersonal Skill
• Team Management, Decision making
• MS Office, team Building

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 17,811 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com